Manager, Insights & Analytics | TB Rays

## Manager, Insights & Analytics | TB Rays Apply:
Tampa, FL:
Full time:
Posted Today:
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** ABOUT LEGENDS GLOBAL
** Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking. With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow.

The Legends Global Way guides how we operate:
Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.  
** About the Role
** The Manager, Insights & Analytics is responsible for driving strategy with data and actionable insights across the Tampa Bay Rays project. This role owns the data foundation, the CRM ecosystem, and the analytics that connect them, turning ticketing, sponsorship, and fan behavior data into decisions that grow revenue across ticket sales, sponsorship, and marketing.

The Manager partners with Sponsorship, Ticketing, Marketing, and Rays leadership to understand and document business objectives, then conducts full lifecycle activities including requirements analysis and design, data pipeline and model development, reporting and insights delivery, and ongoing monitoring and quality control to continuously improve the overall data ecosystem. As the primary liaison between business teams and technology, the Manager translates operational needs into CRM workflows, campaign execution, and customer lifecycle strategies, while driving user adoption and data quality across the organization.

The ideal candidate is results-driven, brings an optimistic, team-first attitude, and has excellent organizational and leadership skills.
** About the Project/Venue
** The Tampa Bay Rays are developing a state-of-the-art ballpark at Hillsborough College in Tampa’s Westshore district, targeting a 2029 opening. This public-private partnership anchors the Champions Quarter mixed-use district. With 11,500 premium seats designed to set new MLB benchmarks, Legends Global seeks exceptional leaders to drive this transformational project.  
** WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)
*** Serve as a strategic analytics partner to sales and marketing teams, delivering insights that directly inform revenue strategy and business decisions
* Translate business objectives into analytical frameworks, identifying key drivers of revenue performance across acquisition, conversion, retention, and pricing
* Develop and maintain reporting and dashboards that provide clear visibility into sales performance, pipeline health, pacing, and goal attainment
* Build and maintain reliable data pipelines and models, using data extraction and transformation tools to bring internal and external data sources into a governed, accessible environment
* Own and optimize the Salesforce CRM ecosystem, ensuring it is configured to effectively support ticket sales initiatives
* Design and manage lead flow and lifecycle processes, including lead capture, routing, assignment, and progression through defined pipeline stages
* Drive CRM adoption and usage across sales and marketing teams, establishing best practices for data entry, call logging, and opportunity management
* Maintain and enforce data governance standards, ensuring accuracy, consistency, and completeness of customer and pipeline data across CRM, ticketing, and reporting environments
* Analyze fan behavior and…