Senior Director, Fleet

Posted Friday, January 2, 2026 at 5:00 AM

• Coca-Cola Beverages Florida, LLC (Coke Florida) is a family‑owned independent Coca‑Cola bottler that is the third largest privately‑held and the sixth largest independent Coca‑Cola bottler in the United States.
• Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca‑Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
• In 2025, for the 4th year in a row, Coke Florida was named as a US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.

• Total Wellness Programs including health, dental and vision plans
• 401K program with healthy company match
• Supplemental Life Insurance
• Three weeks of vacation pay, and 10 company paid holidays*
• Tuition reimbursement
• Employee Assistance Programs (EAP)
• Competitive compensation

The Senior Director, Fleet at Coke Florida is a leadership position responsible for shaping and executing the long‑term strategic vision for one of the largest private beverage fleets in the United States. This role is pivotal in aligning fleet operations with the company’s overarching commercial, financial, and operational goals. You will lead enterprise‑wide initiatives, drive innovation and sustainability, and oversee transformational change across the fleet portfolio.

Your leadership will directly influence capital investment decisions, operational efficiency, and the company’s environmental footprint.

• Develop and lead comprehensive fleet strategies that align with company’s objectives
• Evaluate and recommend vehicle and equipment acquisition, leasing, disposition strategies based on lifecycle value and the defined delivery strategy.
• Partner with executive leadership to ensure fleet decision align with boarder organization goals and evolving market dynamics.
• Lead negotiations for the purchase, lease, and sales of fleet assets
• Cultivate and manage strategic partnerships with OEMs, leasing companies, and key suppliers to optimize fleet performance and cost‑effectiveness.
• Direct the management of a fleet portfolio exceeding 2,500 units of assets worth over 300 million dollars across multi‑site operations, ensuring optimal utilization and compliance.
• Champion the adoption of emerging technologies such as AI, predictive analytics, and telematics to enhance fleet efficiency and data‑driven decision‑making.
• Lead, mentor, and develop a high‑performing team of fleet analysts, planners, and technicians.
• Build, mentor, and inspire a high‑performing team of fleet professionals, fostering a culture of accountability, innovation, and continuous improvement.
• With partnership, develop and implement policies related to fleet safety, maintenance, lifecycle management and risk mitigation.
• Enhance internal stakeholder experience by continuously improving the quality, responsiveness, and value of fleet services delivered across the organization.
• Strengthen team engagement and retention by fostering a high‑performance culture, investing in professional development, and implementing strategies that support long‑term career growth within the fleet operations team.
• Establish and enforce policies related to fleet safety, maintenance, lifecycle management, and regulatory compliance by collaborating with other internal stakeholders.

• Bachelor’s degree in Business, Engineering, Transportation or related field, MBA or advanced degree preferred
• 10+ years of progressive leadership experience in fleet strategy, asset management, or transportation operations.
• Demonstrated success in leading large‑scale fleet operations and strategic initiatives across complex, multi‑site environments.
• Expertise in high‑value negotiations, vendor management, and capital asset planning.
• Strong financial acumen and analytical skills, with a track…