Chief Development Officer

CR Fitness is one of the fastest-growing Crunch Fitness franchise groups with over 100+ locations and aggressive expansion across multiple markets. Our mission is to transform lives through fitness, leadership, and opportunity. As we continue our rapid growth, we are committed to building high-quality clubs that deliver exceptional member experience and support long-term operational success.

CR Fitness Holdings is seeking an experienced and strategic Chief Development Officer (CDO) to lead the continued expansion of our growing Crunch Fitness portfolio.

The Chief Development Officer will provide executive leadership across real estate, site selection, lease negotiations, construction, design, development, and new club delivery. This individual will be responsible for developing and executing a scalable growth strategy that supports the company's aggressive expansion goals while ensuring projects are delivered on time, within budget, and aligned with CR Fitness and Crunch Fitness brand standards.

As a key member of the executive leadership team, the CDO will partner closely with the CEO, Operations, Finance, Legal, and other senior leaders to identify new market opportunities, build the development pipeline, optimize capital investment, and successfully bring new clubs from initial market identification through opening.

• Develop and execute the company's long-term development strategy in alignment with organizational growth objectives.
• Lead the overall development pipeline across existing and emerging markets.
• Establish annual and multi-year development plans, priorities, budgets, timelines, and performance metrics.
• Provide executive oversight and leadership to the Real Estate and Construction functions.
• Build scalable processes and infrastructure to support continued portfolio growth.
• Serve as a strategic advisor to the CEO and executive leadership team regarding development opportunities, risks, capital requirements, and market expansion.

• Lead market planning and real estate strategy for new club development.
• Oversee market analysis, site selection, trade-area evaluation, and deal pipeline development.
• Direct negotiations of LOIs, leases, amendments, renewals, and other real estate agreements in partnership with internal and external legal resources.
• Evaluate proposed locations based on demographics, accessibility, visibility, competition, economics, projected performance, and long-term market potential.
• Develop and maintain strong relationships with landlords, developers, brokers, municipalities, and other real estate partners.
• Present development opportunities and recommendations to executive leadership for approval.

• Provide executive oversight of all new club construction, renovations, relocations, expansions, and major capital projects.
• Lead construction planning, budgeting, scheduling, design coordination, permitting, and project execution.
• Ensure projects meet established timelines, budgets, quality expectations, and brand standards.
• Partner with architects, general contractors, engineers, vendors, consultants, and internal stakeholders throughout the development process.
• Identify risks and proactively resolve issues that could impact cost, schedule, or club opening dates.
• Continuously evaluate construction processes and vendor relationships to improve speed, quality, and cost efficiency.

• Develop and manage annual development and capital expenditure budgets.
• Partner with Finance to evaluate project economics, investment returns, development costs, and financial feasibility.
• Monitor development costs against approved budgets and identify opportunities for cost savings and improved ROI.
• Maintain visibility into the entire development pipeline, including deal status, projected openings, capital requirements, construction progress, and key risks.
• Provide regular development reporting and forecasting to executive leadership.

• Partner closely with Operations to ensure seamless transition from construction and development into presale and club opening.
• Collaborate with Finance, Legal, Marketing, IT, HR, Recruiting, and other departments to ensure new locations are fully prepared for successful openings.
• Establish clear accountability, communication, and project-management standards across all development…