Senior Manager of Marketing and Communications

Job Title: Senior Manager of Marketing and Communications

Department: Communications

Reports to: Managing Directors direct report;
Executive Directors indirect report

FLSA Status: Exempt, Full-time

The Senior Manager of Marketing and Communications serves as the lead marketing and communications professional. Guided by our client associations’ strategic plan goals, objectives and strategies, this position tells the story of the client organization and the unique value proposition to inspire a range of stakeholders to engage within our trade associations and with designated public. This is a hybrid position and requires two or three days per week in office, based on client needs and team schedules.

The Senior Manager is responsible for integrated marketing & communications, the brand experience, event promotion, messaging development, visual identity maintenance and application, public relations communications and multi-channel communication and management. Works closely and collaboratively with all internal stakeholders.

• Develop and execute marketing communications plan for each client that prioritizes audiences, identifies outcomes and measures success
• Leveraging of brand through all communication channels, including events, ads, websites, collateral, social media, multimedia, signage, and other communication channels
• Create impactful messages on the client associations’ stories, as well as the value of membership and client association products and services for priority audiences; oversee the implementation of those messages across all materials and communications
• Manage social media campaigns and new media offerings such as video, podcasts, webinars and other digital communications
• Drive marketing efforts for client associations’, Member Meetings, Annual Conferences, and other events to increase attendance and support the client associations value proposition
• Management of client association digital strategies, including websites (updates, website development projects) and other applicable digital communications, including social media
• Management of communication team’s deliverables (e.g. annual reports, marketing collateral, social content, etc.), including developing an editorial calendar and drafting and reviewing content for communications materials

• Create and manage the development of media responses working collaboratively with other team members
• Serve as the liaison as needed with the media
• Collaborate on client associations’ crisis communications planning to identify areas of vulnerability and proactively prepare for responses to emerging and/or potential crises
• Monitor media coverage (including social media) of the client associations and their members, produce reports of communications activities, and track coverage and emerging issues as needed

• Manage and direct the communications team
• Manage billing targets
• Manage client communication deliverables and budgets
• Provide staff support to the client associations committees

• Bachelor’s degree in Communications, Public Relations, Journalism or related field
• 5+ years demonstrated excellence in integrated marketing communications, media relations, corporate communications and/or public affairs
• 2+ years in food, health, nutrition, trade associations, and/or medical industry preferred
• Relationship builder – able to work as a team member, provide courteous service to internal and external clients
• Superior written and oral communications
• Consistently demonstrates a cooperative attitude – assumes responsibility, is flexible in working with others
• Demonstrates a commitment to follow-through; results oriented
• Initiative – actively engaged in continuous improvement, provides suggestions for improvement, offers solutions to challenges/issues

• Flexibility
• Exemplary Communication Skills
• Superb Collaborations Skills
• Customer/Client Focus