Manager, Influencer & UGC

Influencer Partnership Management

• Manage mid‑tier influencer partnerships and campaigns, serving as primary point of contact for assigned influencer relationships.
• Execute influencer campaigns from briefing through content delivery, ensuring all timelines, deliverables, and brand requirements are met.
• Coordinate campaign logistics including product sampling, content briefs, timeline management, and deliverable tracking.
• Build and nurture ongoing relationships with influencers to foster positive partnership experiences and long‑term collaboration opportunities.
• Support contract coordination, rate negotiation, and campaign setup in partnership with senior team members.
• Track influencer campaign performance and provide insights for optimization and strategic planning.

• Develop and execute comprehensive UGC strategies that align with Ashley's brand objectives and drive measurable engagement across all social platforms.
• Design customer‑facing UGC campaigns that encourage authentic content creation showcasing Ashley products and brand experiences.
• Create campaign frameworks, content themes, and engagement tactics that motivate customer participation and organic brand advocacy.
• Develop seasonal and product‑specific UGC initiatives that support broader marketing campaigns and product launches.
• Establish content guidelines and brand standards that maintain authenticity while ensuring quality and brand alignment to Ashley’s brand pillar of style.

• Build, recruit, and manage a diverse network of dedicated UGC creators who specialize in producing authentic, native‑style content for Ashley.
• Identify and vet UGC creators across different demographics, aesthetics, and content styles to ensure broad representation and appeal.
• Develop creator briefs, content requirements, and brand guidelines specifically tailored for UGC‑style content production.
• Negotiate rates, manage contracts, and establish ongoing relationships with UGC creators to ensure scalable, budget‑efficient content creation.
• Coordinate content production schedules, deliverables, and approval processes to maintain consistent content flow.

• Curate high‑quality content from influencer partnerships, customer campaigns, and creator networks for use across Ashley's owned social channels and marketing campaigns.
• Develop content approval workflows in partnership with creative that balance quality standards with authentic, unpolished aesthetic requirements.
• Create systems for organizing, tagging, and cataloging influencer and UGC assets for easy access and reuse across marketing touchpoints.
• Coordinate with Social Media and Creative teams to integrate influencer and UGC content into broader content calendars and campaign strategies.
• Refine legal frameworks and permissions for influencer and UGC content usage across all marketing channels and platforms.

• Execute engagement strategies that encourage ongoing customer participation in brand initiatives and conversations.
• Develop incentive programs, contests, and community challenges that drive content creation and social amplification.
• Monitor and respond to customer‑generated content to foster community connection and encourage continued participation.
• Identify and nurture potential brand advocates within the customer community for long‑term partnership opportunities.
• Create recognition programs that celebrate and reward top‑performing customer content creators and reward top‑performing influencers and customer content creators.

• Track and analyze influencer and UGC campaign performance against established KPIs including content volume, engagement, reach, and conversion metrics.
• Develop reporting frameworks that demonstrate influencer and UGC impact on brand awareness, social media performance, and creative usage.
• Monitor creator performance and content effectiveness to optimize network composition and campaign strategies.
• Provide insights and recommendations for continuous program improvement and budget optimization.
• Analyze competitor influencer and UGC strategies and…