Marketing Communications Manager

Join to apply for the Marketing Communications Manager role at GTE Financial

Join to apply for the Marketing Communications Manager role at GTE Financial

Come join our GTE Financial team!

We are looking for an innovative, collaborative and strategic professional to join as

Come join our GTE Financial team!

We are looking for an innovative, collaborative and strategic professional to join as Marketing Communications Manager. The Marketing Communications Manager is responsible for managing enterprise communications, social media channels, paid digital marketing, search engine optimization and creating communications for credit union members, the market area and media organizations in order to achieve organizational goals, increase awareness of the credit union and position GTE Financial for future growth.

This individual must be proficient in creating on-brand, compliant, compelling content for a multitude of marketing channels including social media, digital, email, outdoor, print, video and broadcast. This role is also in charge of managing and maintaining communication and marketing assets, working directly with leadership, credit union business units as well as third-party vendors to ensure accuracy, timely delivery, relevance and effectiveness.

What does GTE look for in a Marketing Communications Manager?

Strategic:

• This is a robust role that will require a highly-organized and flexible leader that is proficient at crafting messaging and strategic plans for enterprise communications across a myriad of business lines, products and services – must be open and positive to changes, edits and on-the-fly re-prioritization. Must also functionally apply regulatory and compliance mandatories within all deliverables.
• Will directly manage (write, edit and proof autonomously with minimal review) member communications across the organization, working regularly with team members, leadership, department experts, media contacts and third parties to optimize delivery, content, and experience – must be adept at listening, learning and negotiation to ensure quality output and timely delivery.
• Directly responsible for social media. Must be an innovative content creator able to manage multiple social media channels to meet key performance metrics. This individual will be in charge of strategizing social content for a variety of target markets. Will work collaboratively with team members on concept, edits and execution. This professional should stay on top of trends and be proactive in making nimble recommendations and changes to continuously assess and improve social effectiveness.
• Will lead paid digital marketing execution, including the creation and review of ad content optimizing to key metrics including impressions, clicks, cost per conversions etc. Will also lead search engine optimization initiatives such as writing advantageous copy for a company blog with content to also be created in video format.
• Manager will be responsible for ongoing reporting and analysis, providing key metrics to multiple stakeholders, including executive management.
• This individual will need to become a subject matter expert on credit union products, services and promotions, so they can properly articulate and “sell” communications and content based on the specific target audience, channel and objective.
• This individual will also participate in planning and coordinating video shoots, which can include storyboarding and script writing, as well as leading onsite direction and production when applicable.
• Will support the development and creation of marketing campaigns, promotions, events and workshops, ensuring organizational readiness, as well as goal-setting and evaluation in an ongoing effort to proactively optimize marketing and to meet enterprise goals.
• To craft and apply for financial grants when applicable, which includes working with executive leadership, accounting and third parties to ensure strategic narratives are accurate, compelling and submitted on-time.
• To manage and maintain a large inventory of continually updated communication assets, including collateral, flyers as well as manual and automated letters/communications, ensuring…