Senior Shopper Marketing Manager

Who We Are

Coca-Cola Beverages Florida, LLC (Coke Florida) is a family‑owned independent Coca‑Cola bottler that is the third largest privately‑held and the sixth largest independent Coca‑Cola bottler in the United States.

• It sells, markets, manufactures and distributes over 600 products of The Coca‑Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
• In 2025, for the 4th year in a row, Coke Florida was named as a US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.

• Total Wellness Programs including health, dental and vision plans
• 401K program with healthy company match
• Supplemental Life Insurance
• Three weeks of vacation pay, and 10 company paid holidays*
• Tuition reimbursement
• Employee Assistance Programs (EAP)
• Competitive compensation

Coke Florida is looking for a Senior Shopper Marketing Manager based out of our Tampa HQ location, working Monday – Friday, with occasional nights and weekends.

As a Coke Florida Senior Shopper Marketing Manager, you will be responsible for overseeing all aspects of Customer Marketing Planning and Activation for an assigned customer and/or channel in Florida to deliver on business objectives and drive results.

• Lead the strategic development and execution of localized programming and brand activation at key accounts for programs developed by the HQ Level Shopper Marketing Teams in assigned channel and/or customers.
• Own the customer marketing roadmap by partnering closely with Customer Teams to translate National GOAT programs, innovation launches, and brand initiatives into high‑impact, account‑specific and channel‑specific programs that drive volume, share, and long‑term customer value.
• Maximize the marketing activation of Coke Florida assets (e.g., Tampa Bay Bucs, Disney), in collaboration with Asset Manager, serving as the strategic lead in developing full‑funnel retail programs, stand‑alone activations, and experiential extensions tied to customer objectives.
• Leverage channel strategy insights to architect profitable, customer‑centric plans, ensuring alignment with sales goals, financial targets, and brand strategy while influencing customer decision makers.
• Lead marketing sell‑in with select customers, including developing persuasive storytelling, building strategic sales decks, and representing marketing as the senior voice in customer presentations.
• Activate cross‑category partnerships with outside companies to develop customer programs.
• Own program budget planning, allocation, tracking and stewardship, including the ability to coordinate different sources of funds from brand partners.
• Manage new customer POS design and messaging including communication to internal POS Store.
• Manage the activation process, including development of timeline, creative, POS design, external partners, internal and partner approvals.
• Assist in developing program recap and measurement process with the Business Intelligence team.

• Minimum undergraduate (BA or BS) degree
• 7–10+ years of experience in customer marketing, retail marketing, brand marketing, sales, agencies, or CPG environments.
• Strong understanding of omnichannel shopper marketing, national promotions, activation planning, and customer‑level execution.
• Proficiency in analytical tools (e.g., Nielsen Connect, Nielsen Panel) with the ability to translate data into insights and action.

• Proven track record of owning and delivering complex marketing programs with measurable business impact.
• Advanced strategic project leadership experience with the ability to manage multiple programs simultaneously, while driving alignment across cross‑functional teams.
• Strong collaboration and influencing skills with the ability to partner effectively across sales, brand, insights, and external agencies.
• Demonstrated ability to prioritize and make…