Director, Digital Content Marketing

Company Overview

Shriners Children’s is an organization that respects, supports, and values each other. Named as the 2025 best mid-sized employer by Forbes, we are engaged in providing excellence in patient care, embracing multi-disciplinary education, and research with global impact. We foster a learning environment that values evidenced based practice, experience, innovation, and critical thinking. Our compassion, integrity, accountability, and resilience define us as leaders in pediatric specialty care for our children and their families.

All employees are eligible for medical coverage on their first day! In addition, upon hire all employees are eligible for a 403(b) and Roth 403(b) Retirement Saving Plan with matching contributions of up to 6% after one year of service. Employees in a FT or PT status (40+ hours per pay period) will also be eligible for paid time off, life insurance, short term and long-term disability and the Flexible Spending Account (SA) plans and a Health Savings Account (HSA) if a High Deductible Health Plan (HDHP) is elected.

Additional benefits available to FT and PT employees include tuition reimbursement, home & auto, hospitalization, critical illness, pet insurance and much more! Coverage is available to employees and their qualified dependents in accordance with the plans. Benefits may vary based on state law.

For more than a century, Shriners Children’s has delivered The Most Amazing Care Anywhere, providing world-class pediatric specialty care regardless of a family’s ability to pay. Today, we are reimagining how families, donors, providers, and communities discover and engage with our mission across digital platforms. We’re seeking a Director of Digital Content Marketing to lead a team of creators, social media managers and digital marketers who bring this mission to life every day.

This is a rare opportunity to:

• Lead and develop a high-performing team of (social media managers and content creators) within a growing marketing department.
• Partner closely with digital operations, analytics and video production team to elevate storytelling across channels.
• Establish direction and guidance for facility marketing teams anchored by mission and broader brand strategy.
• Shape the voice, tone, and presence of one of healthcare’s most trusted nonprofit brands.
• Use emerging content strategies, social trends, and evolving AI-driven search/discovery behavior to drive meaningful patient inquiries, donor engagement, and brand affinity.
• See direct, real-world impact—your work helps families access care and helps donors support our mission.

The Director of Digital Content Marketing is responsible for developing and executing a content strategy that strengthens brand trust, grows digital engagement, and supports patient acquisition and philanthropy efforts. This role oversees the day-to-day leadership of a team of four content and social media professionals, while partnering closely with analytics, digital platform teams, and an internal video production team.

This leader ensures that content across web, social, email, and emerging platforms is strategic, compliant, compelling, and optimized to reach families, donors, and community audiences where they are.

Content & Social Leadership

• Translate digital marketing and brand strategy into annual and quarterly content plans across web, social, and multimedia channels.
• Guide content development that includes storytelling, written content, photography, and strategic integration of video assets.
• Establish and manage a corporate editorial calendar and content governance framework.
• Ensure content is accessible, brand-aligned, culturally inclusive, and compliant with HIPAA, privacy standards, and WCAG accessibility.
• Provide creative direction and quality oversight across all content formats.

Social Media & Community Engagement

• Lead strategy, publishing, and performance across organic social media platforms (Instagram, Facebook, Tik Tok, You Tube, Linked In, etc.).
• Strengthen brand trust, reputation, and audience engagement through proactive community-building.
• Manage review and reputation systems, including profile…