Communications Manager

Communications Manager – North America

Refresco is the leading global independent beverage solutions provider serving a broad range of national and international retailers as well as global, national and emerging (GNE) brands. Our products are distributed worldwide from production sites in Europe, North America and Australia. We strive to put our drinks on every table and are constantly seeking innovative, solutions‑based approaches driven by our passionate people.

The Communications Manager, North America, will play a critical role in shaping how Refresco communicates its vision, values, strategy and business achievements across the region. Serving as a trusted advisor and strategist, this professional will bring fresh, innovative approaches to strengthen the company’s presence and reputation. In close collaboration with Group Communications and the broader North American Communications team, the Communications Manager will design and deliver integrated strategies and operational communication plans that align with both regional and global priorities.

This role is responsible for driving impactful internal and external communications, ensuring consistent, engaging and effective messaging that connects employees, stakeholders and communities with Refresco’s story, all while staying on brand.

• Responsible for both internal and external communications with the goal to inform, engage, inspire and connect, with both internal and external audiences.
• Adept at managing vendors and agencies, in a self‑starting, high‑growth, entrepreneurial environment. Operate at both a strategic and tactical level.
• Regularly work with the Communications Director North America, while also facilitating projects and deliverables for the entire Operating Board North America all while demonstrating evidence of creativity, enthusiasm and the utmost professionalism.
• Extract clear, targeted messaging with the right tone and in leveraging both traditional and new media.
• Have the ability to find what makes Refresco stand out via branding, our values, our story and culture, and build content around these elements.
• Create engaging, creative, and targeted employee communications that align with business goals.
• Write content for all existing digital platforms, email, newsletters, social media, intranet, website, etc.
• Drive consistency in communications processes, including measuring effectiveness.
• Research, write and edit a variety of internal publications in several formats.
• Manage relationships and projects with vendors as needed.
• Work cross‑functionally to develop best practices and promote communications consistency.
• Coordinate social media calendar, keeping our content pipeline full to support our established social media strategies.
• Create visuals such as flyers, social media posts, videos, etc.
• Update North America website as needed.
• Update Intranet/SharePoint as needed.

• Ensure our corporate story, values, strategy and brand is accurately represented on all communications channels and projects.
• Provide regularly updated information about the business, key changes, new initiatives and updates on progress from all departments as needed.
• Facilitate the implementation of internal communications deliverables while developing policies, tools and practices to enhance effectiveness.
• Help simplify and explain business strategies so employees can deliver on objectives.
• Encourage active dialogue with employees.
• Provide orientation and interpretation, explaining and addressing the ‘how’, ‘what’, ‘when’, ‘who’ and ‘why’.

• Assist in crisis communications preparedness.
• Create an external platform for the operating board and other senior executives to help promote the Refresco business.
• Ensure the NA website is updated and maintained with relevant content on a regular basis.
• Define a strategy and monitor press working closely with other departments and the Group Communications.
• Create a strong company profile based on the corporate story, their purpose, for all external stakeholders.

• May direct the work of others and might be responsible for personnel…