Specialist, Marketing Reporting

Description

WHO WE ARE

AVI-SPL is a digital enablement solutions provider who transforms how people and technology connect to elevate experiences, create new value, and enable organizations to thrive and grow. We are the largest provider of collaboration technology solutions, which include our award-winning managed services.

Our highly certified industry experts and innovation leaders share a vision to help people work smarter and live better. We believe that success starts with a sound team and that an inclusive and diverse workplace moves us all forward.

We are seeking an innovative, analytical Marketing Reporting Specialist to join our global marketing team. The ideal candidate will be responsible for collecting, analyzing, and reporting on marketing performance metrics to help drive strategic decision-making and improve overall campaign effectiveness. This role will work closely with marketing leadership, global in-region marketing managers, and IT to provide results, insights, and recommendations that support our business growth.

Day-To-Day Responsibilities:

• Marketing Dashboard Reporting
  • Manage, and maintain real-time marketing dashboard reports to track and analyze the progression of leads through the sales funnel (Inquiries, MQL, SQL, SAL, Won)
  • Develop and implement methodologies to accurately measure marketing’s influence on pipeline, revenue, new customer acquisition, and Return on Marketing Investment (ROMI)
  • Provide insights into conversion rates at each phase of the marketing funnel
  • Analyze marketing campaign results
  • Scrub customer and prospect lists; dedupe, categorize, and assign leads from marketing activities to ensure they flow into marketing reporting
  • Add new reporting insights as needed
• Power BI Reporting & Dashboard Development
  • Optimize Power BI visuals and performance to handle large datasets from multiple sources
  • Ensure reports and dashboards provide actionable insights to drive decision-making on future marketing investments
  • Provide sales, budget, and financial results on individual campaigns and themes
  • Maintain, design, and develop interactive and scalable dashboards in Power BI to visualize marketing performance data
• Data Integration & Collaboration
  • Collaborate with Sales, IT, and Marketing Operations to integrate data sources (e.g., CRM, marketing automation tools, customer intelligence tools, and intent data) into Power BI
  • Ensure data accuracy and consistency
  • Partner with IT to troubleshoot and resolve data integration issues
  • Align reporting to provide a unified view of performance across regions and lines of business
• Performance Monitoring & Insights
  • Monitor key marketing and sales performance indicators (e.g., lead counts, pipeline, won business, average order size)
  • Analyze trends and provide recommendations to improve campaign effectiveness and lead conversion
  • Deliver monthly performance reports to senior marketing leadership and stakeholders
  • Prepare and maintain Target Account List (TAL) to develop audiences for use in Hubspot and ABM tools
  • Create surveys, analyze survey results about our activities with internal teams, partners, and customers
  • Identify gaps or bottlenecks in the marketing funnel and propose data-driven solutions
  • Other duties as assigned

• 2–4 years of experience in marketing analysis, reporting, or a similar role
• Proficiency in data analysis tools such as Excel, and Power BI, or equivalent platforms
• Excellent analytical skills with the ability to interpret complex data sets, coordinate data from multiple sources, and provide actionable insights
• Excellent communication, collaboration, and consensus-building skills with the ability to work with cross-functional teams
• Solid strategic thinking and structured, proactive problem-solving skills
• Strong organizational skills with excellent attention to detail
• Ability to work and think independently while meeting deadlines
• Ability to maintain strict confidentiality and handle sensitive matters with discretion

• Experience with marketing automation, CRM, customer intelligence tools (e.g., Hub Spot, Microsoft D365, Salesforce, Zoom Info), and survey tools (i.e., Survey Monkey)
• Bachelor’s…