Division VP of Strategic Marketing Communications

Division VP of Strategic Marketing Communications

HCA Healthcare (Corporate), based in Nashville, Tennessee, supports a variety of corporate roles from business operations to administrative positions. Like our colleagues in any HCA Healthcare hospital, our corporate campus employees enjoy unparalleled resources and opportunities to reach their potential as healthcare leaders and innovators. From market-rate compensation to continuing education and career advancement opportunities, every person has a solid foundation for success.

Nashville is also home to our Executive Development Program, where exceptional employees are groomed to take on CNO- and COO-level roles in our hospitals. This selective program focuses on ethics, leadership, and the financial and clinical knowledge required of professionals at this industry level. HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times.

In recent years, HCA Healthcare spent an estimated $3.7 billion in costs for delivering charitable care, uninsured discounts, and other uncompensated expenses.

The Division Vice President, Strategic Marketing Communications oversees strategic direction and coordination of integrated strategic marketing communications and community engagement initiatives. This includes, but is not limited to marketing strategy execution, internal and external communication, media and public relations, community engagement, and crisis management. He/She will oversee the activation of the Division brand(s) to ensure alignment of marketing, communication and community engagement strategies with applicable division and enterprise goals.

This position reports directly to the Group VP and works closely with the Division President and represents marketing and corporate affairs in key leadership meetings as appropriate. This position cultivates strong, collaborative relationships with key stakeholder groups to ensure alignment and integration of messages, and guides key leadership in doing the same. Division marketing, communications and community engagement leadership roles report directly to the Division VP, Strategic Marketing Communications.

This position will work closely with regional and enterprise marketing shared service leadership to direct and execute Division marketing and brand strategies. Additionally, the VP ensures alignment and consistency of departmental strategies and related messaging, and oversees local partner agencies/contractors that support strategic objectives. The VP works with corporate communications, marketing, and community engagement to ensure internal and external strategies reinforce the promotion and protection of the local brands and the HCA Healthcare brand.

• Leverages understanding of Division, Facility, and service line growth objectives to support annual marketing and corporate affairs planning.
• Works closely with the Group Marketing team to define marketing strategies in alignment with local growth objectives.
• Works closely with Corporate Marketing team to identify operational readiness and best use case.
• Collaborates with Division and Facility leadership to understand and intake business needs.
• Works with the Group team to activate marketing strategies in support of these needs.
• Presents monthly reports on all Division marketing activities.
• Understands which metrics are most important to executive leadership.
• Communicates results and recommendations in a storytelling style that is compelling and memorable to executive audiences.

• Consults with key leaders, including the Division AVP, Strategic Communications, to define and address communication needs, and develops and implements programs to deliver key messages.
• Provides internal and external messaging for division-wide channels, initiatives and issues.
• Identifies opportunities for Division President to communicate with internal/external audiences, and advises Division President on internal/external communication strategies.
• Oversees the development of speeches, articles, personal correspondence and other materials on behalf…