Digital Marketing Officer

The role drives awareness of USF Health’s core missions through targeted campaigns, compelling content development and data-informed messaging that elevate key programs, faculty expertise, student successes, groundbreaking research and world-class ანუ clinical care.

As a member of the USF Health Communications and Marketing team, this position will lead USF Health’s social media presence across major platforms. The officer develops and implements platform-specific content strategies that strengthen brand awareness, increase engagement and drive meaningful traffic aligned with USF Health’s priorities in education, research and patient care. Duties include creating content tailored to audience behaviors, monitoring social media conversations and emerging trends, analyzing data to optimize performance, managing paid and organic digital campaigns and collaborating with marketing partners to ensure digital efforts align with broader marketing goals.

Ensures alignment with organizational priorities and USF Health’s brand and voice.

The position contributes to university-wide reputation-building by collaborating on cross‑campus social media initiatives in partnership with the University Communications and Marketing team and the four health colleges, as well as other strategic partners.

The officer also supports USF Health’s digital marketing efforts through graphic design and email marketing, partnering with the web team to ensure consistent messaging and brand alignment. Responsibilities include designing engaging graphics and marketing collateral for digital screens and other channels, as well as developing targeted email marketing campaigns that support health‑wide initiatives, internal communications and event and conference promotions. This includes building workflows, managing subscriber lists and reviewing campaign data to guide ongoing improvements.

Reporting to the USF Health Associate Director of Marketing, and working closely with the design, communications and web teams, the ideal candidate brings creativity, technical skill and strong analytical abilities. Successful digital marketing officer communicates clearly, demonstrates strong design capabilities and exhibits an understanding of social media platforms Lade content trends and audience engagement best practices.