Director, Brand Activation

Equinix is the world's digital infrastructure company, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.

A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You'll work across teams, influence key decisions, and help shape the path forward. You'll find belonging, purpose, and a team that welcomes you-because when you feel valued, you're empowered to do your best work.

Equinix is the world's digital infrastructure company, and the brand has to work as hard as the business does. This role is where brand strategy becomes something people can see: in our channels, at our events, in our product names, on our merchandise, and in the way our agencies and partners bring the brand to life.

The Director, Brand Activation owns how the Equinix brand is executed and activated across all of Global Marketing. You will be the connective tissue across the whole organization:
Web, Social, Paid Media, and Thought Leadership, and equally the demand campaigns, the field and partner programs in every region, and the events where customers meet us in person. Wherever the brand shows up, you set the standards the work is built from and make sure it adds up to one company.

You will manage our external creative and brand resources as a single portfolio, build and run the AI agents that handle brand intake, review, and operational work, own brand naming and trademark management, run the company store, and lead how the brand shows up at events.

This is a senior individual contributor role with a wide remit and real authority. It suits someone who has led brand or creative teams and now wants to lead through standards, partners, and influence rather than headcount. You will report to the Sr. Director, Brand, and work daily with peers across the Brand & Digital pillar, Revenue Marketing, Field & Partner Marketing, Global Events, Product Marketing, Communications, and Legal.

What you will do

Brand activation across Global Marketing

• Be the single point of accountability for how the Equinix brand shows up across the whole marketing organization, and the person every team goes to when they need the brand to work harder for them
• Translate brand strategy into activation plans that Web, Social, Paid Media, and Thought Leadership can execute, and set the brand standards each of those teams builds from
• Make sure demand and product campaigns carry the brand as well as the offer, partnering with Revenue Marketing and Product Marketing from the brief rather than at the final review
• Bring consistency to field and partner activation in every region, giving regional teams the standards, assets, and judgment they need to adapt the brand locally without fragmenting it
• Lead brand activation at events, including Connect (our global sales kickoff), flagship industry and customer events, and the partner and field events that carry our brand into the market, in partnership with Global Events
• Partner with Communications on brand narrative, including the company's position on data centers and the communities they operate in
• Do all of this through standards, partnership, and influence. You set how the brand works; the channel, campaign, field, and events teams run their own programs

Agency and resource management

• Own the brand agency roster, contractor pool, and associated budget as one portfolio: selection, scoping, briefing, performance, and spend
• Direct agency work so that external partners deliver to brand standards and to the priorities of the organization, not team by team or region by region

AI agents and the brand operating model

• Design, deploy, and manage the AI agents that run the brand's day to day operations: request intake and triage, brand review and compliance checks, asset and template retrieval, and first drafts of routine creative and copy
• Own the self service operating model that lets teams across Equinix create on brand work through agents and templates rather than routing every request through a central creative team
• Set the guardrails: what agents can approve on their own, what routes to a human, and how brand standards are encoded so the agents enforce them consistently
• Measure and improve the model: request volume, turnaround, review accuracy, and adoption across teams, and…