Marketing Manager

Location: Holly Hill, FL (on-site; includes evening and weekend work during tournaments and events)

Pictona is a community center in Holly Hill, Florida, part of the greater Daytona Beach area, focused primarily on pickleball. It has 49 pickleball courts, including 13 covered courts and a championship court that seats 1,200. It also offers an activity center, locker rooms, a player shop, and The Kitchen, our on-site restaurant.

The Marketing Manager promotes Pictona's programs and services to members and to the wider community. They also build the Pictona brand through consistent, engaging communication. This is a hands-on role for a self-directed marketer who writes well, creates content, and builds relationships with staff, members, volunteers, and community partners.

• Develop annual and campaign-level marketing plans with the management team.
• Set up the processes and tools to carry out those plans, and track results.
• Recommend new programs, events, and partnership opportunities to management.

• Memberships
• Tournaments hosted by Pictona
• Special events for visitors
• Leagues and organized member events
• Classes, courses, and clinics
• Summer and winter camps
• Florida Health Care Plans Activity Center classes
• The Player Shop
• The Kitchen

• Manage the website and keep all information current.
• Write and produce Pictona News, the bi-weekly member newsletter.
• Plan, create, and publish social media content, including photos and short-form video.
• Design flyers, signage, and other print and digital materials.
• Oversee messaging on Welcome Desk signs and the street-side marquee.
• Build and maintain the contact database of individuals, clubs, and prospects.
• Plan and send email marketing campaigns, and track performance.

• Seek media coverage through traditional, digital, and social channels.
• Build working relationships with the Convention & Visitors Bureau (including its sports division) and the local hotel and restaurant association.
• Strengthen Pictona's brand and community image.

• Gather member and visitor feedback through surveys and other research.
• Manage the marketing budget and monitor costs.
• Report on campaign results and key metrics to management.

• Strong social media marketing skills, including content creation and analytics.
• Excellent writing and editing skills.
• Design experience with tools such as Canva or Adobe Creative Suite.
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and contact database management.
• Ability to update and manage a website through a content management system (Word Press).
• Knowledge of pickleball and the local community's involvement in the sport.
• Strong interpersonal skills and a collaborative approach with staff, members, and volunteers.
• Ability to manage several projects independently and meet deadlines.

• Five years of marketing experience using the skills above.
• Bachelor's degree in marketing, communications, or a related field.
• Must live in the greater Daytona Beach area.
• Willing to work evenings and weekends to capture content during tournaments and events.