Director of Institutional Marketing & Communications Strategy

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Position Details The Director of Institutional Marketing & Communications Strategy serves as a senior communications leader responsible for advancing the University's visibility, reputation, brand, engagement, and philanthropic priorities. Reporting to the Vice President for Marketing & Communications, this role leads institutional marketing, strategic communications, public and media relations, executive communications, brand marketing, issues management, and reputation-building initiatives.

The Director develops and executes integrated marketing and communications strategies, advises senior leadership, oversees high-profile campaigns and communications, and partners across the University to strengthen institutional positioning, audience engagement, and organizational impact.

Institutional Marketing & Communications Strategy Lead institutional marketing, reputation, and communications strategies that advance the University's visibility, engagement, and strategic priorities.

Develop audience-focused positioning, messaging, and integrated communications plans aligned with University goals.

Partner with leadership to drive long-term marketing, brand, and reputation initiatives across all communication channels.

Prioritize and coordinate high-impact marketing and communications efforts to maximize institutional impact and resource effectiveness.

Institutional Reputation & Positioning Lead strategies that strengthen and elevate the University's regional and national reputation.

Develop and implement institutional positioning, messaging, and brand strategies aligned with University priorities.

Identify reputation opportunities and risks, monitor industry trends, and measure the effectiveness of visibility and reputation-building initiatives.

Public Relations & Media Relations Lead the University's public relations, earned media, and media relations strategies to enhance visibility and reputation.

Build and maintain relationships with media outlets, identify newsworthy stories, and position University leaders and subject matter experts as thought leaders.

Oversee media inquiries, interview preparation, spokesperson coordination, and media relations protocols.

Supervise media relations staff and manage external agencies while monitoring and evaluating media coverage and impact.

Presidential and Executive Communications Strategy Serve as a strategic communications adviser to the Vice President for Marketing and Communications and, as assigned, the President and other senior University leaders.

Develop communications strategies for presidential priorities, executive initiatives, major announcements and high-visibility institutional matters.

Develop executive message architecture, talking points, communications plans and stakeholder strategies.

Identify appropriate opportunities for presidential and executive thought leadership, public visibility and reputation-building.

Craft speeches, remarks, op-eds, letters and other executive communications, providing strategic direction while leveraging editorial writing and editing expertise.

Ensure executive communications align with institutional positioning, messaging and reputation objectives.

Exercise sound judgment and discretion when handling confidential, sensitive or high-profile communications.

Issues Management & Crisis Communications Lead issues management and crisis communications planning, partnering with University leadership to protect and support the institution’s reputation.

Monitor and assess emerging risks, providing strategic…