Director of Marketing

Build and lead AFC’s marketing function to drive qualified pipeline and revenue across our trucking, brokerage, and leasing business lines. This is a foundational leadership role for an operator-minded marketer who understands freight and trucking , and can translate real-world operational value into positioning, campaigns, and sales enablement that helps win deals.

• Build and execute campaigns that generate qualified leads and sales-ready opportunities , not vanity metrics
• Develop a repeatable demand generation engine across key channels (digital, outbound support, partnerships, industry platforms, events as applicable)
• Own performance measurement, experimentation, and optimization (test, learn, iterate)

• Partner closely with sales leadership to improve win rates, deal velocity, and deal size
• Create and maintain core enablement assets, including:
  • Pitch decks and service overviews
  • One-pagers and solution briefs by product line (trucking, brokerage, leasing)
  • Case studies, testimonials, and ROI narratives
  • Email sequences, talk tracks, and objection handling
• Ensure messaging is consistent and actionable in the field

• Build AFC’s credibility and visibility on Linked In and other relevant industry channels
• Create content that directly supports sales conversations, including:
  • Freight and market insights
  • Operational differentiators and customer outcomes
  • Thought leadership that positions AFC as a trusted logistics partner
• Establish an efficient content engine (calendar, production process, distribution plan)

• Align marketing and sales through Hub Spot workflows and clean reporting
• Own the operational backbone of marketing performance, including:
  • Lead lifecycle definitions and qualification criteria
  • Attribution, funnel conversion reporting, and pipeline impact
  • Lead handoff SLAs and feedback loops with sales
• Improve lead routing, nurture journeys, and lifecycle hygiene to increase conversion
• Brand and Market Positioning
• Establish consistent positioning and messaging across all customer touchpoints
• Strengthen AFC’s presence in the logistics market through clear differentiation and professional execution
• Ensure AFC shows up with a cohesive voice across web, collateral, campaigns, and outbound support

• Increased volume of qualified pipeline tied to revenue outcomes
• Improved win rates ,
  deal size , and sales productivity through better enablement
• Stronger market presence and credibility (especially on Linked In and in industry circles)
• Clear alignment between marketing and sales, with shared definitions, process, and reporting
• A scalable marketing foundation (systems, content engine, campaign rhythm, measurement)

• 3 to 5+ years in B2B marketing, with experience in logistics/freight/trucking strongly preferred (or closely related B2B services)
• Revenue-first mindset: focuses on pipeline quality, conversion, and closed-won impact
• Proven partner to sales teams, with experience building enablement that gets used
• Builder mentality: comfortable creating strategy and executing hands-on, especially in an early-stage function
• Strong operational discipline: able to build repeatable processes for content, campaigns, and reporting
• Experience with Hub Spot (or similar CRM/marketing automation) and using data to drive decisions

Base salary: dependent on experience.