Director, Marketing | TB Rays

## Director, Marketing | TB Rays Apply:
Tampa, FL:
Full time:
Posted Today:
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** ABOUT LEGENDS GLOBAL
** Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.

With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate:
Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.
* About the Role
* The Director of Marketing serves as the strategic architect and revenue catalyst for the Tampa Bay Rays stadium project, leading comprehensive marketing initiatives that drive premium seating sales, ticket revenue, and fan engagement throughout the multi-year construction phase and 2029 opening. This role demands strategic vision and tactical execution—developing go-to-market strategies for premium seats while delivering high-impact campaigns that convert prospects.

Reports directly to Senior Vice President.
* About the Project/Venue
* The Tampa Bay Rays are developing a state-of-the-art ballpark at Hillsborough College in Tampa’s Westshore district, targeting a 2029 opening. This public-private partnership anchors the Champions Quarter mixed-use district. With 11,500 premium seats designed to set new MLB benchmarks, Legends Global seeks exceptional leaders to drive this transformational project.  
** WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)
**** Revenue Marketing & Go-To-Market Strategy
*** Develop and execute comprehensive go-to-market strategies for new premium seats and season tickets to drive lead generation goals across a multi-year pre-opening sales cycle
* Develop integrated digital and traditional lead generation programs that move prospects through the full funnel, from awareness to deposit, and ultimately convert through 1:1 outreach from the sales team
* Partner with VP of Sales & Service and Director of Ticket Sales, aligning campaigns with sales priorities and conversion tracking
* Establish and manage performance metrics (CPL, MQL, SQL, conversion rates, ROI), measuring marketing’s revenue impact and optimizing budget allocation based on data-driven insights
* Leverage the Experience Center as a central engagement and conversion driver within the overall marketing strategy
** Digital Marketing & Campaign Execution
*** Oversee creation and optimization of dynamic omni-channel campaigns: targeting, segmentation, content strategy, performance analysis
* Lead digital advertising strategy across paid search, social media, programmatic display, video platforms driving awareness and leads
* Collaborate with Analytics team leveraging segmentation insights ensuring messages reach right prospects at right time
* Execute A/B testing protocols optimizing subject lines, messaging, creative, calls-to-action
* Develop multi-year content strategies telling compelling stories about the venue vision and transformational experience
* Manage marketing technology stack: email platforms, CRM integration, analytics tools
* Create compelling video, virtual tours, renderings, and interactive experiences bringing vision to life
* Execute B2B and B2C marketing for complex, high-consideration purchases
** Client Partnership and Collaboration
*** Partner with Rays marketing team to ensure comprehensive brand and messaging alignment across…