Demand Generation Specialist

Sightview Software LLC provides a suite of industry-leading software specifically geared toward ophthalmology and optometry practices - practice management, surgical, revenue cycle management (RCM), MIPS reporting, and more. Sightview is a one-stop shop for eye care specialists and their patients.

We are seeking a results-driven Demand Generation Specialist to execute and optimize integrated marketing campaigns that generate qualified leads, increase prospect engagement, and contribute to pipeline and revenue growth. Working closely with the Director of Marketing, this role will bring demand generation strategies to life across email, digital, paid media, webinars, events, content, and targeted campaigns. The ideal candidate understands how to build and optimize campaigns that move prospects through the buyer journey from initial awareness through MQL, SQL, opportunity, and ultimately revenue.

The Demand Generation Specialist will collaborate closely with the Director of Marketing, Product, Content, Sales, BDRs, Hub Spot Operations, and Customer Success to ensure campaigns are well executed, measurable, and aligned with company growth priorities.

• Partner with the Director of Marketing to execute demand generation strategies aligned with marketing, pipeline, and revenue goals.
• Plan and execute integrated, multi-channel campaigns across email, paid media, organic social, webinars, events, content, and other digital channels.
• Translate campaign strategy and product priorities into actionable campaign plans.
• Develop campaigns targeting specific audiences, market segments, buyer personas, and stages of the buyer journey.
• Create campaign briefs outlining audiences, objectives, offers, channels, CTAs, timelines, and KPIs.
• Manage the demand generation campaign calendar and coordinate campaign execution across internal teams.
• Ensure campaigns are launched on time and properly tracked.
• Continuously test and optimize audiences, offers, channels, messaging, timing, and conversion points.

• Execute programs designed to generate marketing-qualified leads (MQLs), sales-qualified leads (SQLs), demo requests, opportunities, and pipeline.
• Monitor lead performance and conversion throughout the marketing and sales funnel.
• Identify opportunities to improve conversion from lead to MQL, SQL, demo, and opportunity.
• Partner with Sales and BDR teams on campaign-specific lead follow-up and outreach strategies.
• Develop campaigns to re-engage inactive leads, stalled prospects, demo no-shows, and other high-value audiences.
• Execute targeted campaigns for priority accounts, market segments, and prospect groups.
• Partner with Hub Spot Operations to ensure lead scoring, lifecycle stages, routing, attribution, and tracking support campaign objectives.

• Execute prospect email campaigns and nurture programs aligned with demand generation priorities.
• Develop campaign audiences, segmentation, cadence, offers, and calls to action in partnership with the Director of Marketing.
• Partner with the Content Writer to develop email copy, landing page content, and supporting campaign assets.
• Build nurture strategies based on buyer behavior, lifecycle stage, product interest, and engagement.
• Develop re-engagement campaigns for inactive or stalled prospects.
• Conduct A/B testing of subject lines, messaging, CTAs, timing, offers, and audience segments.
• Monitor email engagement and conversion performance and recommend improvements.

• Work with the Director of Marketing and Product team to support product launches, enhancements, releases, and strategic initiatives.
• Translate product capabilities, customer challenges, and market needs into campaign themes and lead generation opportunities.
• Execute demand generation programs supporting go-to-market initiatives.
• Coordinate campaign timing with product launches, webinars, events, sales outreach, and other marketing initiatives.
• Gather campaign and prospect insights to help inform future marketing programs.
• Monitor market and competitive activity to identify potential campaign opportunities.

• Execute pre-event, during-event, and post-event campaigns for webinars, trade shows, conferences, and virtual events.
• Develop campaigns designed to increase registrations, attendance, booth traffic, demo requests, and prospect engagement.
• Coordinate…