Marketing Director, Patel Conservatory

The Marketing Director, Patel Conservatory develops and leads year-round marketing strategies that support the Conservatory's mission, increase enrollment, build community awareness, and strengthen engagement with students, families, donors, and community partners. This role serves as a strategic member of the Conservatory's leadership team, focusing on relationship building lifelong learning pathways and promoting the impact of arts education.

Located in downtown Tampa, the 335,000 square-foot Straz Center, one of the largest performing arts complexes in the country, offers a team-based work environment that shows our dedication to the community every day.

We reward our full-time employees with a strong benefits package including options for health/dental, vision, etc., discounted downtown parking, food and show discounts, plus a generous 403(b) plan and up to 27 days of PTO/Holidays per year.

• Develop and execute integrated annual marketing strategies that support enrollment, retention, revenue, and institutional growth goals.
• Participate in strategic planning and translate organizational priorities into targeted marketing campaigns.
• Create marketing plans for year-round programs, including classes, camps, productions, scholarships, and special initiatives.
• Strengthen the Patel Conservatory's brand as a leading destination for performing arts education locally and nationally.

• Lead recruitment and marketing efforts for all Conservatory programs, including dance, theatre, music, arts and health, and community engagement.
• Develop strategies to attract, enroll, and retain students.
• Monitor enrollment trends and collaborate with admissions and registration teams to maximize enrollment opportunities.

• Ensure marketing materials reflect the quality and prestige of the Patel Conservatory.
• Oversee digital marketing strategies, including website content, email marketing, social media, digital advertising, and search optimization.
• Maintain a comprehensive annual communications calendar that reflects the Conservatory's continuous program cycle.

• Lead the Development of creative marketing materials for enrollment, performance, fundraising, and institutional communications.
• Ensure all visual and written content aligns with Straz Center brand standards.
• Collaborate with internal teams, creative partners, and vendors to produce marketing campaigns.
• Serve as the primary marketing liaison, coordinating cross-department initiatives and supporting media relations.

• Drive measurable marketing outcomes aligned with enrollment, retention, audience growth, and revenue goals.
• Analyze data, campaign performance, and market trends to guide strategy and identify growth opportunities.
• Develop reports and insights that demonstrate marketing effectiveness and return on investment.

• Manage external creative and marketing vendor relationships.
• Lead cross-functional teams supporting enrollment initiatives and institutional campaigns.

• Bachelor's degree in marketing communication, Business, Arts administration or related field required.
• Minimum of seven years' experience of progressively responsible marketing leadership experience.
• Experience in higher education, independent schools, conservatories, non-profit arts organizations, museums, or cultural institutions strongly preferred.

• Demonstrated success developing strategic, results-driven marketing campaigns with expertise in enrollment, customer journeys, and relationship marketing.
• Strong skills in digital marketing, storytelling, communications, and using data analytics to inform strategy.
• Ability to manage multiple priorities in a fast-paced educational environment with a passion for expanding access to high-quality performing arts experiences.
• Experience marketing performing arts education programs or educational institutions, including enrollment management, student recruitment, and brand communications preferred,
• Proficiency in CRM systems, digital marketing, audience segmentation, campaign analytics, and budget management also, preferred.
• Must be able to pass a Level 2 background check.

The physical demands…