Director, Omni-Channel Merchandise

Join to apply for the Director, Omni-Channel Merchandise role at The IRONMAN Group
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The IRONMAN Group’s purpose is clear: to inspire people to unlock their greatest potential through sport, pushing beyond limits to become the fullest expression of human achievement. Through our BE ICONIC vision, we are building the most loved brands, producing the world’s most inspiring events, and fostering deeply engaged communities that change lives. By 2028, we aim to empower over a million athletes to cross a finish line each year and inspire a billion people worldwide through the power of the human spirit.

As part of our team, you’ll join a high‑performance, caring culture where innovation thrives, communities are uplifted, and every achievement, big or small, is celebrated. You’ll help shape experiences that fill hearts, consume minds, and enrich souls. This is more than a job. It’s a chance to be part of a global movement, to lead from the front, and to leave a legacy.

Together, we create moments that last a lifetime.

For our World Triathlon Corporation in Tampa, Florida we are seeking a highly motivated individual for the position of Director, Omni-Channel Merchandise
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IRONMAN is seeking an Omni‑Channel Merchandising Director with proven eCommerce experience to own eCommerce, registration platform, B2B and other merchandise channel‑specific revenue opportunities. This role will be focused on enhancing product assortments, best practices, and customer experience to drive revenue growth in these channels. This role requires a hands‑on manager, someone driving strategy and day‑to‑day coordination across merchandise sales channels.

• Own channel‑specific merchandising strategies across eCommerce, registration platform, and B2B merchandise sales channels. Identify the most suitable products based on location, target customer, and timing to drive merchandise revenue and conversion.
• Determine product mix. Determine the optimal product mix to meet customer needs and maximize sales. This includes product variety, pricing, and inventory levels.
• Assist with weekly sales performance analysis to identify areas of opportunity.
• Work cross‑functionally with product development and planning teams to ensure execution and follow through on channel‑specific product strategies.
• Set and maintain Consumer Experience Standards across channels including visual merchandising, copy, imagery, and marketing assets.
• Partner with marketing team to develop and execute marketing strategies across digital platforms including paid and organic campaigns.
• Manage day‑to‑day eCommerce experience across all eCommerce channels conducting site walkthroughs to discover any errors, amend and manage issues.
• Provide thought leadership, innovation, and process optimization initiatives to enhance channel‑specific merchandise strategies.
• Partner with IT and service teams to develop technical features necessary to achieve results including endless aisle level of service.
• Oversee merchandise customer service assisting with thoughtful and meaningful responses to our customers, monitoring response time and team productivity.
• Responsible for regional rollout across North America, EMEA, & Oceania.
• Proven team player with ability to coach and manage.

• Knowledge and experience with Magento eCommerce platform.
• Proficient in Adobe Photoshop, Illustrator, and Microsoft Office.
• Knowledge of point‑of‑sale systems and integrations.
• Excellent communication skills both written and verbal.
• Excellent organizational skills; detail oriented.
• Project Management experience.
• Strong Team Player.
• Ability to lead a team.
• Understanding of web analytics.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.