Visual Merchandiser

About the Role

As a Visual Merchandiser, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill and develop the store team to contribute to a great customer experience.

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities:

• Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines (In-direct).
• Represent the H&M Brand positively during customer interactions (Direct).
• Organize and plan workload according to the store activation plan and adapt based on business needs in collaboration with Store Management and Area Visual Manager.
• Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards.
• Ensure good garment care, stock levels, and provide input on allocation to Store Management and Area teams.
• Perform sales report (KPIs) follow-up, identify and prioritize visual & commercial opportunities with Store Management.
• Create actions to increase customer satisfaction to reach sales targets, store goals, and budgets, with follow-up actions in collaboration with Store Management.
• Follow all procedures and best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with the Store team.

Keep up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers. Plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate customer needs and enhance the shopping experience in store.

• Share, inspire and educate your store teams, keep them updated with seasonal changes, fashion trends, and relevant visual & commercial information, including in-store communication and price perception.
• Coach and develop the Store team’s visual and commercial skills to secure high quality of product & commercial presentation according to guidelines.
• Support and develop daily routines and best practices to ensure a consistent level of visual & commercial standards while maintaining customer service engagement.
• Develop and coach talents and provide onboarding training to new colleagues.
• Organize, provide, and carry out visual & commercial upskilling for you and your colleagues.
• Complete Visual Competencies & Commercial 4 All trainings based on Regional & Sales Market learning and development goals.
• Support Sales Market and Area teams with expansion (store projects) needs.

• Execute the visual & commercial curation & styling for the store based on the commercial calendar, allocation, store activation plan and fashion trends according to mood boards and guidelines.
• Carry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to create clear trends and stories according to guidelines.
• Secure window & styling execution according to guidelines to create an inspirational and commercial customer experience.
• Provide good customer flow by maintaining commercial layout and fixtures to secure the best trend story placement.
• Maintain price signs in windows and throughout the store following Global strategy and Sales Market requirements.
• In collaboration with Facilities Management ensure all lighting is working correctly to highlight products and display forms.
• Maintain and care for all display forms and interior materials with sustainability in mind.
• In collaboration with Area Visual Manager ensure store navigation is up to date according to latest guidelines and store layout.
• Ensure the store has sufficient quantities of sale and other activity, including POS material, according to local routines.
• Keep the sales floor and back of…