Retail Store Manager

Reporting to the COO, the Store Manager is the ultimate brand ambassador for DIFF Eyewear and the driving force behind the success of a new retail store opening. Product-obsessed and customer-focused, this leader is responsible for building, developing, and inspiring a high-performing team while creating a highly productive and engaging store environment.

As an entrepreneurial leader, the Store Manager drives sales, profitability, operational excellence, and community presence. This role will play a critical part in pre-opening preparation, hiring and training the team, and establishing a strong foundation for long-term success.

• Lead all new store opening efforts including hiring, onboarding, training, merchandising, and operational setup.
• Maintain efficient store operations by adhering to company policies, procedures, and guidelines.
• Demonstrate the ability to multitask, delegate, and prioritize work to achieve desired outcomes while maintaining attention to detail.
• Ensure store technology systems and processes are properly implemented and utilized.

• Protect company assets by strictly adhering to all loss prevention procedures.
• Maintain optimal inventory levels aligned with projected traffic patterns and sales goals.
• Oversee daily inventory processes including placing, receiving, and confirming store orders.
• Partner with Retail Operations and Finance to manage inventory counts and audits.

• Ensure visual merchandising standards are executed and maintained at all times.
• Collaborate with the Visual Merchandising team on directives, store standards, and product launches.
• Partner with Retail Operations regarding assortment needs, local trends, and store requests to support financial goals.
• Lead daily store maintenance including restocking, visual updates, and cleanliness.

• Drive financial performance by achieving and exceeding sales targets through a strategic and agile approach.
• Develop initiatives that attract new customers and build repeat business.
• Analyze weekly KPIs and quarterly P&L statements to make informed business decisions.
• Apply an entrepreneurial mindset to identify opportunities that improve store performance and efficiency.
• Motivate the sales team in a team-based selling environment to consistently achieve goals.

• Lead by example in delivering exceptional customer service aligned with DIFF’s brand values and mission.
• Create and maintain a productive, energetic sales floor through consistent coaching and development.
• Drive strong online reputation management including Yelp and Google ratings.
• Foster a culture that prioritizes relationship-building, service excellence, and customer loyalty.

• Partner with the District Manager on stretch assignments including training, development, strategy, and community outreach initiatives.
• Ensure accurate and timely processing of payroll, scheduling, employee documentation, and performance management.
• Translate company vision, core values, and strategy into actionable goals for the team.
• Consistently recruit, hire, and develop top talent aligned with brand and customer experience standards.
• Lead with ownership, accountability, and initiative to support fast-paced growth.

• Build strong relationships with local brands and organizations to increase brand awareness in the community.
• Partner with Marketing to execute in-store and in-market campaigns and initiatives.
• Work closely with the Assistant Store Manager to establish a strong precedent for local outreach.
• Plan, organize, implement, and evaluate monthly events that drive traffic, engagement, and sales.
• Manage event logistics including scheduling, timelines, budgeting, marketing, and forecasting.
• Travel and occasional evening or weekend work may be required for events.

• 3+ years of experience as a Store Manager or equivalent leadership role in retail.
• Passionate about people development and comfortable providing and receiving feedback.
• Experienced and confident user of retail systems and core technologies.
• Entrepreneurial mindset with a desire to build and grow a new business from the ground up.

• Open availability including…