Sales Representative- Florida

For more than 75 years, Hoffmaster has elevated the way people dine, entertain and bake through premium sustainable tableware. Be a part of what's next and Elevate Your Career with Hoffmaster!

The Food service Sales Representative plays a critical role in driving Hoffmaster’s growth within the food service market. You’ll build and nurture relationships with end-user customers including restaurants, caterers, hotels, healthcare facilities, and universities while partnering closely with broadline and food service paper distributors to expand distribution and increase sales. From developing new business to leading distributor meetings and attending key industry events, you’ll help strengthen Hoffmaster’s presence and deliver tabletop disposables and packaging solutions that meet customer needs.

• Identify market potential by qualifying accounts and uncovering new end‑user opportunities.
• Schedule appointments, deliver sales presentations, and understand account requirements to initiate and advance the sales process.
• Build rapport with potential customers, communicate product features and benefits, overcome objections, and prepare price quotes to close sales.
• Expand business within existing accounts by introducing new products and strengthening relationships with distributor sales reps and end‑user contacts.
• Conduct business reviews and lead sales meetings and presentations with key contacts at broadline and food service paper distributors.
• Monitor competitive activity and customer feedback to inform market strategy and product recommendations.
• Attend trade shows, food shows, and key industry events as needed to represent Hoffmaster and generate new business.
• Recommend solutions based on customer needs while maintaining strong product knowledge and staying current on training and market trends.
• Support marketing and organizational goals by achieving related business results and contributing to team initiatives.
• Prioritize tasks and execute effectively to meet company objectives while actively solving customer and account challenges.

• Bachelor’s degree in Business or a related field.
• 2–5 years of sales experience, preferably within the food service industry.
• Proficiency in Microsoft Office and strong communication, presentation, and negotiation skills.
• Self‑motivated with the ability to work independently and manage multiple priorities.
• Willingness to travel within the territory, including occasional overnight trips for HQ visits, customer meetings, and industry events.

Safety – Teamwork – Customer Focus – Ownership – Initiative – Creativity

At Hoffmaster, our core values guide how we work and support each other every day. This role demonstrates Customer Focus by delivering tailored solutions and building trusted relationships across the food service sector, and Ownership by driving sales results within an assigned territory. Initiative fuels business development and continuous growth, while Creativity supports identifying new market opportunities and presenting innovative product solutions.

Teamwork is shown through collaboration with distributor partners and internal teams to achieve shared goals.

At Hoffmaster, we believe every person deserves to feel successful. That’s why we provide a total rewards package designed to support our employee’s success –at work, at home, and in life. This includes:
Medical, Dental, Vision, Life and Disability insurances, Tuition and Student Loan repayment assistance, Physical and Mental wellness programs, Paid vacation and holidays, Employee Assistance Program, and more. Learn more about our Benefits at !

This above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Reasonable Accommodations Statement:
To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

Equal Opportunity Employer, including Veterans and Individuals with Disabilities.