Commercial Director - East

Ifyou’rereading this on your way from 5am spin class to festival fast-pass,you’reCELSIUS®— an everyday hustler with the essential energy to aimhigh andgo the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,”you’reALANI NU®— confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravitydoesn’tstop you and “impossible” sounds more like “dare you,”you’reROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.

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Together,we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee hasa stakein our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

Andwe’reon our way to building something bigger: a category where energyisn’tjust consumed,it’slived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Field-Based:
Role requires presence in assigned markets:

EAST REGION OF THE UNITED STATES

This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.

People Management Responsibilities: YES

Role Type:
Full-Time

Salary Range: $140,000-$175,000 plus incentives

Position Summary

The Commercial Director is responsible for leading the commercial execution strategy and business performance across an assigned region. This role serves as a key member of the Regional Leadership Team, partnering closely with the Regional VP/GM to execute strategic priorities, drive profitable growth, and ensure best-in‑class execution throughout the market.

The Commercial Director provides leadership across commercial operations, distributor execution, field sales performance, business development, retail execution, and cross-functional alignment. This individual ensures the region consistently delivers against revenue, distribution, market share, execution, and profitability objectives while developing high‑performing teams.

• Bachelor's degree in Business, Marketing, Finance, or a related field required.
• 10+ years of progressive commercial leadership experience within the CPG, beverage, food, or consumer goods industry
• Multi-unit or regional sales leadership experience
• Experience leading cross-functional teams
• Distributor management experience
• Experience developing high‑performing teams
• Strong understanding of retail execution and field sales operations

• Comprehensive Medical, Dental & Vision benefits
• Long and short‑term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job‑related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status,…