Lead Generation Representative

• Compensation: USD 55,000 - USD 70,000 - yearly

About Signode
:

With over $2B in revenue, 80+ manufacturing facilities across 6 continents and over 9,000 employees worldwide, Signode is a leading manufacturer of a broad spectrum of transit packaging consumables, tools, software, and equipment that optimize end-of-line packaging operations and protect products in transit. Signode brings this extensive product portfolio together under hundreds of trusted brands to offer complete transit packaging solutions to its customers.

We produce strap, stretch and protective packaging. We also manufacture packaging tools and equipment used to apply the bulk packaging materials. These commercial packaging products are used to pack, bundle, unitize, protect, and secure goods during warehousing and transit. Our company is a pioneer in the industrial packaging sector with a long history of customer-focused innovations in materials, processes and automation technology that have revolutionized the sector.

Headquartered in Tampa, Florida, we are proud to be the Transit Packaging Division of Crown Holdings, Inc. We are excited to go to market as Signode and to share the portfolio of products, services and capabilities that make us the world’s premier end-of-line packaging company.

Signode offers a comprehensive benefits package to full-time employees, which includes health, dental, vision, 401k, paid time off, life insurance, wellness perks, and more. Benefits begin the month following the hire date.

The annual salary for this position ranges from $55,000- $70,000 plus Bonus and varies based on specific responsibilities and geographic location. Starting hourly rate within this range will be determined based on the candidate's experience, qualifications, and/or skillset.

Summary:

The Lead Generation Representative is responsible for converting priority market segments, target accounts, and inbound inquiries into qualified sales leads for the Commercial Sales team. This role serves as the first point of engagement with prospective customers, leveraging research, outbound outreach, and consultative conversations to identify business opportunities, communicate Signode's value proposition, and qualify prospects against established criteria. The Lead Generation Specialist builds and maintains a healthy pipeline of qualified opportunities, and ensures seamless lead routing and handoff to the appropriate seller to support revenue growth and market expansion.

Essential Functions

Partner with Marketing, Product Management, and Sales Leadership to identify priority market segments, target accounts, and growth opportunities.

Conduct detailed prospect, company, and contact research to identify key decision-makers, buying influences, business needs, and potential opportunities.

Manage and respond to inbound leads generated through marketing campaigns, website inquiries, trade shows, referrals, and other lead generation channels.

Execute high-volume outbound phone, email, and digital outreach campaigns to engage target prospects and generate qualified opportunities.

Deliver Signode's initial value proposition and articulate product and service offerings aligned with customer needs and business challenges.

Perform first-stage qualification of prospects using established lead qualification criteria, including business fit, opportunity potential, timing, and customer requirements.

Identify and validate opportunities within target accounts and priority industry segments.

Route qualified leads to the appropriate Business Development or Sales resource based on geography, market segment, product line, strategic account designation, or other established criteria.

Maintain accurate prospect, account, activity, and opportunity data within CRM and lead management systems.

Provide complete qualification notes, customer intelligence, and relevant opportunity details to ensure a seamless handoff to the assigned seller.

Collaborate with Business Development and Sales teams to continuously refine lead qualification standards, outreach strategies, and account targeting methodologies.

Track, manage, and report lead generation activities, conversion metrics, pipeline performance, and campaign effectiveness.

Develop and maintain an in-depth understanding of Signode's products, services, competitive positioning, and customer value propositions.

Research industry trends, competitor activity, and market developments to identify new business opportunities and…