VP, Sales

The VP of Sales is responsible for identifying demand for Avant Healthcare Professionals services, expanding market presence, developing strategic client relationships, and generating sustainable revenue through healthcare workforce solutions. The team initiates and grows relationships with healthcare organizations through consultative workforce planning, client staffing agreements, and coordinated service delivery. This role provides strategic and operational leadership for Avant’s sales organization. The VP, Sales develops and executes enterprise sales strategies that support revenue growth, market expansion, client acquisition, and client retention.

This role partners with executive leadership and cross-functional teams to align business development commitments with operational capacity, service quality, financial objectives, and client experience. The VP, Sales primary duty is leading sales strategy and performance through directors, managers, sales professionals, and supporting resources. This role is accountable for establishing clear expectations, strengthening sales discipline, developing talent, and creating a high-performance culture grounded in collaboration, customer focus, compliance, and results.

Essential Functions of the Job

• Serve as a member of Avant’s executive leadership team and contribute to company strategy, annual planning, and organizational decision-making.
• Develop and execute short- and long-term sales strategies aligned with the company’s strategic plan, financial objectives, service capabilities, and targeted markets.
• Establish annual revenue goals, sales priorities, market plans, performance measures, and operating rhythms for the sales organization.
• Lead national business development efforts, including lead generation, pipeline development, opportunity qualification, proposal strategy, contract negotiation, and new client acquisition.
• Maintain an accurate view of the sales pipeline and provide timely forecasts, performance reporting, risk assessments, and recommended actions to executive leadership.
• Develop and maintain executive-level relationships with healthcare systems, hospitals, strategic accounts, managed service providers, and other prospective or current business partners.
• Oversee complex negotiations involving pricing, service requirements, contractual terms, implementation expectations, and financial considerations in partnership with Finance, Legal, Operations, and other stakeholders.
• Provides leadership, supervision, coaching, and direction to assigned sales leaders, sales professionals, and support staff. The position may lead the function through multiple levels of management based on the approved organizational structure.
• Partner with Workforce Strategy, Service Delivery, Recruitment, Clinical, Finance, Marketing, and Operations leaders to ensure commitments to clients are achievable, clearly communicated, and effectively implemented.
• Analyze market information, client needs, competitive activity, industry trends, and sales performance to identify risks, emerging opportunities, new service capabilities, and geographic expansion opportunities.
• Establish and continuously improve a structured, effective, and compliant sales process supported by consistent CRM utilization, documentation standards, and sales playbooks.
• Serve as executive sponsor for key strategic accounts and support resolution of significant client concerns, service risks, or relationship issues.
• Represent Avant at client meetings, industry events, conferences, professional associations, and executive networking opportunities.
• Build, coach, and retain a high-performing sales leadership team and develop succession plans for critical roles.
• Create a culture of accountability, ethical…