Regional Sales Manager - FL & SC

Phillips Distilling Company is currently inviting candidates to apply for a full-time Regional Sales Manager, FL & SC opportunity. The candidate selected for this role will enjoy competitive compensation, annual bonus potential, development opportunities, and a comprehensive benefits package!

The Regional Sales Manager develops, manages, and maintains business relationships with Phillips Distilling Company distributors within the Florida and South Carolina markets to meet or exceed all qualitative and quantitative regional and business objectives. This role is responsible for driving depletion growth, expanding distribution, and building brand presence across the on-premise and off-premise channels throughout the assigned territory.

• Partners with distributors to build plans, budgets, and forecasts to deliver revenue and profit targets set forth by Company leadership.
• Conducts monthly and quarterly business review (Q ) meetings with distributors and key accounts to review performance against KPIs, depletions, distribution, and programming objectives.
• Manages relationship with key state distributor personnel, including State VPs, Market Leads, Portfolio Managers, and Chain Leads.
• Assess distributor execution, progress against financial performance objectives, and all key performance indicators (KPIs).
• Influences distributor stakeholders without direct authority to achieve business results and objectives.
• Builds programming to achieve qualitative and quantitative sales goals including depletions, points of distribution, velocity, and KPI targets across the Florida and South Carolina territories.
• Off-Premise:
  Drives distribution, display execution, and shelf strategy for priority brands across retail, chain, and independent accounts. Within total beverage channels;
  Liquor, Grocery, Convenience, etc.
• On-Premise:
  Develops and maintains new volume opportunities including placements, spec list improvements, menu features in key cocktails, promotions, and well placements.
• Builds new and enhances existing key regional and independent account relationships to help our brands capture share in must-win channels and outlets.
• Supports key account calls and chain-level activations across the territory, coordinating with regional account managers where applicable.

• Develops monthly, quarterly, and yearly plans including incentives, key account programs, brand launches, display drives, and focus weeks.
• Plans and updates quarterly calendars and programming to maintain focus during key selling periods.
• Communicates consistently and clearly on inventory, pricing, upcoming programs, company direction, priorities, and incentives.

• Conducts informative general sales meetings to educate distributor sales teams on Company brands, plans, and programs.
• Provides monthly sales training and communication to distributor sales forces in areas of market, category, and brand trends, as well as sales tactics and techniques.
• Conducts distributor ride-alongs, field visits, and market calls to ensure in-market execution.
• Ensures distributors maintain adequate inventories of point-of-sale (POS) materials to fulfill all sales and marketing programs.

• Develops a comprehensive understanding of all price components including cost-of-goods, FOBs, distributor margins, and retail pricing.
• Prepares reliable forecasts and manages advertising/promotion and travel and entertainment (T&E) spend within budget.
• Maintains positive budget positions and ensure all brand spending for the assigned region remains within annual budget.
• Monitors pricing accuracy, inventory health, and forecast inputs in partnership with Sales Operations.
• Shares market intelligence, competitive feedback, and consumer insights with leadership on an ongoing basis.

• Utilizes Company systems, including CRM, expense reporting, marketing and product brand resources, analytics, and depletion/market data tools.
• Keeps current with all federal, state (Florida and South Carolina), and local laws and regulations governing the beverage alcohol industry; ensures all efforts and sales activities are in compliance.
• Ensures compliance with all chain account initiatives, including proactive program management and reporting.
• Perform all other duties as assigned.

• Living…