Digital Strategy Lead

Overview

We’re looking for a strategic and data-driven Digital Strategy Lead to drive digital growth across our multi-brand portfolio under Signature Consulting
.

• Analytics & Performance Tracking: Monitor and analyze digital campaign performance through KPIs, generating insights on CAC, LTV, and ROI to drive data-informed decision-making.
• Lead & Sales Generation: Develop and execute lead-generation campaigns that attract, nurture, and convert leads for TCL’s online, corporate, and franchise pillars — achieving measurable sales impact.
• Omnichannel Campaigns: Collaborate with marketing and social teams to design and lead integrated campaigns across digital channels — from social media and email to paid media.
• Marketing Automation: Partner with in-house IT to deploy marketing automation tools, enhancing efficiency and optimizing customer journeys.
• Market Research & Insights: Stay on top of industry trends and competitor activities to identify new market opportunities and category growth in both Singapore and Indonesia.
• Digital Strategy Development: Craft and execute comprehensive digital strategies aligned with each business unit’s audience, objectives, and market dynamics.
• Paid Media Management: Oversee paid media campaigns (Google Ads, Facebook, Instagram, Linked In) to maximize reach, engagement, and ROI.
• Search Marketing (SEM/SEO Alignment): Drive SEM strategies in coordination with the SEO team to boost search visibility and organic growth.

• 5+ years of experience in digital marketing, performance marketing, or digital strategy.
• Strong analytical mindset with hands-on experience in Google Analytics, Meta Ads Manager, and marketing automation platforms.
• Proven ability to develop cross-market digital strategies and translate data into actionable insights.
• A collaborative team player with the ability to thrive in a fast-paced, multi-brand environment.

Interested applicants, please send your CV and portfolio to with the subject line:

Join us and lead the digital growth story of our brands across Singapore and Indonesia!