Brand Development Manager

Responsibilities

• Developing & Executing comprehensive brand strategy & development (translate consumer insights into brand concepts, products ideas, and innovation pipelines) to achieve business objectives
• Leading Ideation (from concept, packaging and positioning) & Collaborate with product development & packaging development to create products that deliver on the brand promise to launch new products
• Managing the budget and ensure optimal allocation for the go to market & commercial strategy
• Plan & oversee marketing campaigns (digital, event, PR) to promote brand visibility and engagement and monitor campaign performance metrics
• Creating communication & key message for each brand

• A graduate of Bachelor Degree (preferably in Marketing, Business, Communications)
• At least 3 years of working experience in the same field, Experienced in FMCG, personal care / beauty industry is a plus
• Proven track record of successfully growing / managing brand and product innovation and experience in digital marketing and e-commerce strategies is a plus
• Excellent communication and interpersonal skills
• Skilled in creative, detail-oriented, possessing problem-solving and multitasking