Marketing Brand Specialist

Key Responsibilities

• Develop and execute brand marketing strategies aligned with target consumers and brand positioning
• Plan, manage, and evaluate integrated marketing campaigns (ATL, BTL, and Digital)
• Conduct market, consumer, and competitor analysis to support brand decision‑making
• Manage brand communication including key messages, visual guidelines, and tone of voice
• Collaborate with Sales, Trade Marketing, R&D, and external agencies (creative, digital, media)
• Lead and support new product launches (NPD), including concept development, packaging, and promotional activities
• Monitor and analyze campaign performance using relevant KPIs (brand health, awareness, penetration, and sales impact)
• Manage brand marketing budgets effectively and efficiently
• Prepare regular performance reports and presentations for management

• Bachelor’s degree in Marketing, Business, Communication, or a related field
• Minimum 3 years of experience in Brand Marketing, Marketing Specialist, or similar roles
• Experience in FMCG, especially snack or food categories, is highly preferred
• Strong understanding of brand management, consumer insights, and marketing communications
• Strong analytical skills with experience in market research and performance analysis
• Excellent communication, presentation, and stakeholder management skills
• Creative, detail‑oriented, and able to manage multiple projects under tight deadlines
• Ability to work independently as well as collaboratively in a team environment

Product:
Biscuits and Snack Foods