Marketing Manager

Marketing Manager | Premium Retail Brand | Multi-Channel | Competitive Salary This is a pivotal opportunity for a Marketing Manager to join a premium retail brand in a senior, commercially focused role. Acting as brand custodian, the Marketing Manager will lead multi-channel marketing activity that drives customer acquisition, retention and revenue growth, while supporting the ongoing development of the brand's e-commerce and trading strategy.

Working closely with senior leadership and cross-functional teams, the Marketing Manager will combine strategic oversight with hands-on delivery, ensuring marketing activity is aligned to demand plans, seasonal trading priorities and long-term brand positioning.

Key Responsibilities Develop and deliver a multi-channel marketing strategy to achieve seasonal sales, acquisition and retention targets Own brand consistency across all marketing activity, ensuring alignment with creative direction and guidelines Use customer data, research and external insight to refine target audiences and shape retention/reactivation strategies Plan and execute seasonal campaigns across online and offline channels, including prospecting, partnerships and advertising Work closely with ecommerce and performance teams to drive online traffic, qualified leads and conversion growth Lead the production and delivery of seasonal catalogues, ensuring strong commercial performance and brand alignment Collaborate with brand, styling and content teams to ensure photoshoots and assets support all retail channels Oversee PR strategy, team relationships and key press partnerships, including events and brand collaborations Lead social media planning alongside content and performance teams to drive engagement and brand awareness Create seasonal demand plans and revenue forecasts to support business planning across departments Manage marketing budgets, track performance and report regularly to senior leadership and board stakeholders Work cross-functionally with buying, merchandising, customer services and operations to align marketing with trading priorities Line manage marketing and graphics teams, developing capability, performance and engagement Manage external agencies, ensuring clear direction, strong delivery and effective return on investment What We're Looking For Experienced multi-channel marketing professional with a strong track record in direct-to-consumer retail or consumer brands Proven ability to develop and deliver commercially effective marketing strategies that support revenue growth Strong brand marketing experience, including ownership of creative direction and brand consistency Confident using customer data, research and insight to shape campaign planning and targeting Good understanding of ecommerce marketing channels, metrics and performance marketing principles Commercially astute with a strong grasp of customer behaviour and market dynamics Experienced people leader, comfortable managing teams and agencies while remaining hands-on Highly organised, proactive and able to balance strategic thinking with operational execution Collaborative, customer-focused and comfortable operating in a fast-moving environment BH35587