Sales and product service Published: National Channel Manager

Reports to: VP of Strategic Partnerships & Communication

Classification: Exempt

Location: Varies

Travel: Travel Required

The National Channel Manager is responsible for developing and managing strategic channel partner relationships, expanding private label opportunities, and driving revenue through GWS Tool Group's standard and modified-standard cutting tool portfolio. The Channel Manager will work closely with national and regional channel partners to identify product conversion opportunities, support go-to-market initiatives, improve channel engagement, and ensure customers and partners understand GWS Tool Group's products, programs, capabilities, and value proposition.

This position also serves as a key liaison between channel partners, sales, marketing, product management, customer service, and operations to align customer needs with scalable product and service solutions.

• Develop, manage, and grow relationships with National Channel partners focused on private label programs and GWS standard product lines.
• Identify private label and standard product conversion opportunities by working with channel partner leadership, category managers, procurement teams, metalworking specialists, and field sales organizations.
• Conduct regular business reviews with key channel partners to evaluate sales performance, product line growth, inventory needs, program execution, and future opportunities.
• Support the development and execution of channel contracts, growth incentives, promotional programs, and partner-specific action plans.
• Partner with sales, marketing, product management, engineering, customer service, and operations to align private label and standard product offerings with channel partner requirements.
• Coordinate product training, launch support, sales collateral, and partner enablement activities to increase channel knowledge of GWS standard product lines and private label capabilities.
• Use sales data, market feedback, CRM activity, and partner input to target high-value accounts, improve quote conversion, and increase share of wallet within National Channels.
• Work with channel partners to understand end-user demand, stocked product opportunities, competitive conversions, service expectations, and required product availability.
• Collaborate with internal teams to address pricing, service, delivery, product availability, product rationalization, and new product launch requirements.
• Support trade shows, partner summits, field sales meetings, and strategic networking events that strengthen GWS visibility with National Channels.
• Prepare monthly, quarterly, and annual forecasts, partner performance reports, opportunity updates, and action plans for sales and leadership review.
• Maintain accurate channel partner account information, key contacts, opportunity tracking, meeting notes, and follow-up actions in the appropriate sales management systems.
• Coordinate joint sales calls with channel partners, application specialists, product managers, and internal stakeholders to support growth in standard and private label product lines.
• Represent GWS Tool Group professionally, demonstrating strong business judgment, communication, diplomacy, and customer focus in all partner interactions.

• Knowledge of cutting tools, manufacturing processes, distribution channels, supply chain, and standard product line management.
• Strong distribution or National Channel background with a focus in cutting tools is required.
• Experience supporting private label programs, standard product lines, channel contracts, or partner growth initiatives is preferred.
• Account management, channel management, or strategic partner management experience is preferred.
• Proven ability to develop…