Content Creator, Content Writer ​/ Copywriter

Position: Content Creator - £28,000 - £30,000 A Year
Location: Shifnal

Content Creator Shifnal £28,000 - £30,000 doeMy well established client is looking to recruit an experienced Content Creator to join its small, friendly and busy team. Reporting to the Marketing Manager this is an exciting role for someone to support AI visibility, video growth, Linked In authority and lead generation. Producing high quality visual and story-led content that helps position the company as the leading authority in their sector.

Key Duties
* Translate technical product detail into clear buyer-facing content for specifiers and estates managers.
* Turn case studies, sector issues and FAQs into reusable assets for campaigns.
* Repurposes content into webpages, email, brochures and event support.
* Maintain organised libraries of footage, imagery, templates and finished assets.
* Plan, film, edit and publish short-form and long-form video for Linked In, You Tube and the website.
* Create infographics, static graphics, simple diagrams and campaign visuals in line with brand guidelines.
* Capture installation photography, product footage and event content with commercial-quality standards.
* Write concise copy, captions, hooks and supporting narrative for visual content.

Essential Experience
* Experience in content creation, videography, editing, photography and visual asset production for B2B or technical products.
* Working knowledge of Linked In, You Tube and how content should be adapted by platform.
* Ability to create content from concept through to publish-ready output with minimal supervision.
* Competence with Adobe Creative Cloud or equivalent design and editing tools.
* A portfolio showing strong visual judgement, editing pace and storytelling ability.
* UK driving licence and willingness to travel to project sites and events.

Highly desirable
* Experience in manufacturing, construction, healthcare, public sector or specification-led marketing.
* Confidence working with technical products or regulated/sensitive environments.
* Experience extracting multiple assets from one shoot: hero video, shorts, stills, quote cards and website visuals.
* Understanding of how content supports search visibility, AI discovery and lead generation rather than awareness alone.

To apply for this position please contact Sarah Dyehouse at Anderson Scott Solutions