Tracking & Reporting Executive

Join us to help keep even more people and pets together when times are tough. For over a century, PDSA have provided vital veterinary care for the pets of people in financial hardship.

We’re now on a journey to expand our reach to support even more people and their beloved pets. To achieve this ambitious goal, we need passionate and driven individuals who are ready to embrace change and help shape a future-focused PDSA. Together, we'll build a stronger organisation to ensure our services help those who need us most for the next hundred years.

If you're ready to make a real difference and be part of a team that's creating positive change, we want you to join us. Let's build a brighter future for pets and their owners, together.

• Digital Performance Tracking & Dashboards – Develop and maintain tracking systems and dashboards for digital products, marketing channels, and campaigns to provide actionable performance insights.
• Campaign Performance Analysis – Monitor, analyse, and report on key performance indicators (KPIs) such as traffic, conversions, engagement metrics, and return on investment (ROI) using tools like Google Analytics and Google Tag Manager.
• Data-Driven Reporting & Insights – Create and present detailed reports to stakeholders, summarizing key metrics, trends, and recommendations to enhance marketing effectiveness.
• Optimizing Tracking Systems – Ensure tracking mechanisms are robust, accurate, and consistently applied across all digital channels, supporting continuous improvement in marketing and fundraising efforts.
• Collaboration & Data Integrity – Work closely with cross-functional teams, including marketing and data analytics, to ensure data accuracy, consistency, and integration across platforms.
• Industry Best Practices & Compliance – Stay updated on industry trends, data tracking advancements, and data protection regulations to ensure compliance and best-in-class reporting practices.

• Proficiency in Analytics Tools – Experience using Google Analytics, Google Tag Manager
  , and other tracking platforms to monitor and optimize digital marketing performance.
• Strong Analytical & Problem‑Solving Skills – Ability to interpret data, identify trends, and provide actionable insights to enhance marketing effectiveness.
• Experience in Tracking System Management – Proven ability to set up and manage tracking systems to ensure data reliability and performance measurement.
• Data Reporting & Visualization – Competence in creating clear, insightful dashboards and reports for stakeholders to drive data‑informed decision‑making.
• CRM & Data Management (Desirable) – Familiarity with CRM systems like Dynamics 365
  , first‑party data sharing, and customer data management best practices.
• Understanding of Data Protection Regulations – Awareness of GDPR and data privacy best practices to ensure compliance in tracking and reporting activities.

Please note occasional travel will be required to our Head Office in Telford.

We’re really passionate about being a great place to work, somewhere people feel proud of what they do, connected to a meaningful purpose, and able to make a genuine difference every day. Our teams are collaborative and supportive, and we encourage everyone to bring their ideas, individuality and passion for pets to work with them.

As well as a rewarding role and a positive, people‑focused culture, we also offer a wide range of benefits, including:

• Flexible working options to support your work–life balance and individual circumstances.
• 25 days’ holiday plus Bank Holidays, with option to buy or sell an extra five days.
• Three paid special days off:
  Volunteering Day, Celebration Day and Wellbeing Day annually.
• Generous pension options, with PDSA contributions starting at 5% and rising to 10%.
• Life assurance providing four times your annual salary for added peace of mind.
• AXA Health Employee Assistance Programme, with 24/7 wellbeing support
• Retail, holiday and lifestyle discounts available through our staff Fetch benefits platform.
• Enhanced maternity, paternity and adoption leave to support you and your family.
• 15% discount on…