Digital Marketing Specialist

## Digital Marketing Specialist Apply locations:
Viessmann Limited:
Hortonwood 30, Telford TF1 7YP
, UKtime type:
Full time posted on:
Posted Todayjob requisition :

** About Carrier
** Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality and transportation, we improve lives, empower critical industries and ensure the safe transport of food, life-saving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share.

We continue to lead because of our world-class, inclusive workforce that puts the customer at the center of everything we do. For more information, visit  or follow Carrier on social media at @Carrier.  
** Role:
Digital Marketing Specialist
***
* Location:

** Telford, on site
*
* Contract:

** Perm, full.
*** Viessmann**
* * is a global leader in sustainable climate and energy solutions, dedicated to creating living spaces for future generations. Now proudly part of the Carrier group, Viessman combines innovative technology with a strong commitment to environmental responsibility, driving sustainability and comfort.
* * With a comprehensive portfolio that includes heating, cooling, ventilation, and energy systems, Viessmann serves residential, commercial and industrial markets across the world. They continue to shape the future of energy efficiency through smart, integrated solutions that drive sustainability and comfort.
*** Job Description
*** Drive and execute end-to-end digital marketing strategies to enhance customer engagement, brand visibility, and demand generation
* Integrate digital activities into broader marketing and brand strategies to ensure a seamless customer journey
* Manage digital ecosystem including email marketing, e-commerce, online advertising, SEO/SEM, website strategy, and web analytics
* Plan, execute, and optimize multi-channel digital campaigns to support business growth
* Develop, maintain, and optimize e-commerce product content, ensuring consistency and best practices across platforms
* Create and execute email and SMS campaigns, including content creation, scheduling, and performance tracking
* Manage marketing automation processes, including system optimization, CRM integration, and implementation of best practices
* Identify, implement, and manage marketing technologies to improve efficiency, scalability, and performance
* Plan and manage media and advertising strategies, staying up to date with market trends and innovations
* Develop and implement SEO and SEM strategies to improve website visibility, traffic, and conversion
* Build, maintain, and optimize website performance, ensuring functionality and user experience
* Collaborate with cross-functional teams (Marketing, Sales, IT) to ensure alignment and successful execution of initiatives
* Monitor campaign performance, analyze data, and provide insights and recommendations for continuous improvement
* Manage digital marketing budgets and ensure effective allocation of resources
** Requirements
* ** University degree or equivalent experience in Marketing, Digital Marketing, or related field
* Minimum of 3 years of experience in digital marketing or a related role
* Strong knowledge of digital marketing channels: email, e-commerce, SEO/SEM, paid media, and web analytics
* Experience with marketing automation tools and CRM systems
* Understanding of website management, basic HTML/CSS, and digital technologies
* Strong analytical skills with the ability to interpret data and optimize performance
* Excellent communication and stakeholder management skills
* Ability to work independently and manage multiple priorities
* Proactive, detail-oriented, and comfortable working in a fast-paced environment
** What we offer
*** Base salary + bonus
* Pension scheme
* 25 days of holiday + bank holidays
* Private medical care
* Life Insurance
** Our commitment to you
** Our greatest assets are the expertise, creativity and passion of our employees. We strive to…