Social Media Specialist

We are seeking an energetic and motivated individual to join our Social Media team.
Job Type: Full-time

We are looking for a motivated social media specialist with creative ideas, a strong creative flair, and the ability to drive social media engagement and performance for our clients. The ideal candidate will be capable of independently managing campaigns and content creation, with exceptional attention to detail – to ensure accuracy, brand consistency, and compelling messaging. The successful candidate will also collaborate with our Digital Marketing Team and liaise with client account managers to ensure campaigns are delivered.

Join our dynamic digital marketing team and bring fresh ideas to our social media campaigns. In this role, you’ll be involved in every aspect of the process—from pitching for new projects and planning strategies to executing campaigns and delivering insightful reports. You will manage multiple projects simultaneously, collaborating with a diverse range of clients and supporting our team in driving performance outcomes such as brand awareness, lead generation, and sales across platforms such as Linked In, Facebook, Instagram, and Tik Tok.

Reporting to the Creative Manager, you’ll work closely with our strategic marketers and creatives to deliver engaging and results‑focused social media strategies tailored to each client. You will also support the team by writing compelling copy for social media posts, email campaigns, and website content, with a keen eye for detail to ensure all content is polished and on‑brand.

Your responsibilities will include crafting social strategies, creating content, briefing creatives, optimising campaigns, and reporting on performance. You’ll use your expertise to manage campaigns aligned with client objectives, selecting the right channels, messaging, and creative elements to engage specific audiences and achieve their goals.

• Develop and maintain a comprehensive understanding of client objectives, target audiences, competitors, and desired marketing outcomes.
• Create and deliver engaging, audience‑driven social media content – including Instagram reels and Tik Tok posts – and strategies that align with client goals and thematic priorities.
• Manage social media campaigns across multiple platforms, including (but not limited to) Tik Tok, Facebook, Instagram, Linked In, You Tube, and X, ensuring they drive performance and meet objectives.
• Write high‑quality, accurate, and persuasive copy for social media, email campaigns, and website content. Your copy will need to be detailed and engaging, with a focus on tone, clarity, and consistency.
• Produce detailed social media reports, incorporating client and competitor research, performance metrics, and actionable recommendations for improvement. Evaluate creative ad performance, website conversions, and overall campaign effectiveness.
• Conduct ongoing research into emerging channels, trends, and techniques to ensure Adfield remains an industry leader in social media innovation.
• Liaise regularly with account managers and clients via telephone, email, online meetings, or face‑to‑face interactions to maintain alignment on campaign progress and objectives.
• Implement campaigns, including content scheduling and continuous reviews to optimise publishing times and maximise audience engagement.
• Oversee budget management and campaign implementation, ensuring all projects are delivered on time and within financial parameters.

• A creative flair and enthusiasm for all things social.
• Proven ability to independently drive social media campaigns and content creation, with exceptional attention to detail – to ensure accuracy, brand voice, and compelling messaging.
• Strong experience in crafting engaging social media content, including written posts and videos.
• Proven ability to adapt content or strategy to meet varying client requirements.

• Proven track record in managing social media campaigns with a minimum of 2 years' experience.
• Comprehensive knowledge of Meta platforms, Tik Tok and Linked In.
• Proficiency in Microsoft Office,…