Business Development Executive

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Company:
Vital Healthcare - Williams Medical Supplies

Location:

Telford, GB, TF1 7XT

Contract Type:
Permanent

Date Posted: 12 Feb 2026

Business Development Executive

Primary Care UK

Telford

The Primary Care division of Vital Healthcare has revenues of c.£150m in the German, Swiss and British markets enabled through its own commercial teams. High quality medical and diagnostic products are supplied for use in primary care, laboratory, and blue light settings. The division employs approximately 425 people in 3 countries.

Primary Care UK – consists of Williams Medical (  ) with revenues of c.£60M and SP Services (  ) with revenues of c.£10M both specialise in providing a wide range of medical, healthcare products and equipment to healthcare professionals and organisations.
Primary Care UK employs approximately 200 people across two purpose-built facilities, one in Telford, West Midlands England and one in Rhymney, South Wales.

We are seeking a high energy Business Development Executive to support our SP Services business ambitious growth plans. Based at our site in Telford the aim of this role is to win, formalise and grow our current customers spend and deliver similar new opportunities to generate profitable sales against realistic targets. The role will encompass all aspects of new business development, customer retention, business development planning and research.

This is an office-based role covering a specific region of the UK.

• To develop and implement plans in line with Company Strategic objectives for the South of the UK
• To grow sales of the Company’s products in the South of the UK
• To develop new business, to achieve targets and goals set as per your individual objectives
• To maintain and develop customer relationship management and opportunity pipeline information
• To identify relevant new business opportunities in existing markets via cold calling, lead generation and referrals.
• Identify potential new customers and make contact in order that a sales proposition can be made
• Respond and follow up on all sales enquiries received from the Customer Support and Marketing Team
• Collate and share customer feedback and market intelligence to inform a customer strategic approach
• To attend or host relevant promotional events providing report information

• Early in your sales career and hungry to build earnings fast
• Highly motivated by targets, commission, and clear financial rewards
• Comfortable working in a fast-paced, sales environment
• Confident starting conversations and engaging customers face-to-face

• Strong drive, ambition, and resilience in the face of rejection
• A tenacious mindset — you follow up, push conversations forward, and close
• High energy and work ethic, happy to put in consistent effort and deliver results
• Curiosity and coachability, open to feedback and continuous improvement

• Managing your own time and territory effectively in the field
• Understanding and clearly communicating product value
• Working confidently with targets, commission, and performance metrics
• Applying training quickly in real-world selling situations

• Consistently meeting or exceeding sales targets
• Building rapport quickly with new customers
• Growing confidence, capability, and earnings over time
• Bringing energy, professionalism, and competitiveness to the team