Digital Content Coordinator - Requisition

GENERAL SUMMARY

The Digital Content Coordinator is responsible for assisting with the overall execution and maintenance of Pechanga Resort Casino’s (PRC) social media efforts and engagement across all channels. This position works under the direction of the Digital Marketing Manager and as support to the Digital Content Specialist. The Digital Content Coordinator will be responsible for assisting with engagement/communication across all of PRC’s social media channels and contact inboxes, providing support for the development of content to boost brand awareness, and other PRC business initiatives.

The position requires superior writing skills, proficient knowledge of social media and scheduling platforms, experience in research, knowledge of basic SEO principles, innate curiosity, storytelling abilities through written word and visual mediums, flexibility in schedule, a mixed technical skill set, and a quick mastry of the company’s the brand voice. The specialist must be highly organized, responsive, a saavy communicator, and versed in digital marketing and communication best practices, and must have a demonstrated ability to meet deadlines.

All Team Members will display a Four Diamond commitment to customer service through the delivery and maintenance of the Quality Standards established by Pechanga Resort Casino.

• Responsible for monitoring PRC’s online presence and managing guest engagement and correspondence across all online platforms.
• Collaborate with departments and stakeholders across the resort casino on guest engagement and correspondence efforts via online platforms.
• Responsible for the scheduling of social media editorial calendar including, but not limited to, assisting with content development, asset management, social media SEO, copywriting, post scheduling, management of online promotions, etc.
• Collaborate with departments and operators to ensure PRC’s online informational materials are up-to-date and accurate across all platforms.
• Responsible for routine audits of all social platforms to ensure PRC’s profiles are up-to-date on all industry best practices and standards.
• Provide analytics on posts, campaigns, sentiment, and report on findings.
• Source collateral and coordinate production of content when required. This includes set up and coordination of video and photo shoots.
• Responsible for keyword research, trend research, and competitor monitoring.
• Assist with the content production via event coverage, editing, assisting on shoots, etc. as needed.
• Provide support, share leads, and work with the PR Team to grow PRC’s influencer marketing efforts.
• Serve as support to the Communications team at large when required.
• Report on online messaging, sentiment as requested and must utilize utmost discretion.
• Responsible for always working toward a positive brand image in the digital space.
• Other duties as assigned.

• Understanding of and experience in the creative process of advertising and materials production.
• Ability to manage production systems under urgency of deadline pressure.
• Ability to interface with, and control scheduling, between graphics designers, project specialists, management, and external vendors.

This position does not have any supervisory responsibilities. Incumbent is responsible for protecting the assets of Pechanga Resort Casino and for maintaining and providing a positive and professional work environment.

Bachelor’s Degree highly preferred. High school diploma or general education degree (GED) required. Three (3) years’ experience in business-focused social media program required. One (1) year of casino, resort, hospitality or tourism experience highly desirable; or equivalent combination of education and experience is required to successfully perform this job.

Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations, to customers, clients, and other Team Members of the…