Lead Digital Analytics Engineer

##
** Who we are**##
** Lead Analytics Implementation Engineer**##
** About the Role**## We are looking for a highly skilled
** Lead*
* ** Digital Analytics Engineer
** to drive the modernization of our site analytics, tagging infrastructure, and data layer across a multi-brand ecommerce ecosystem. This role is responsible for both
** strategy and hands-on execution**, partnering with engineering, product, and marketing to design and implement a unified, modern measurement foundation.

You will architect and deploy a consistent data layer, consolidate multiple tag management systems, lead the implementation of a new analytics platform, and establish ongoing data quality monitoring and governance. This role is ideal for someone who thrives in complex environments, enjoys untangling legacy systems, and wants to own a high-impact transformation from end to end.##
** What You’ll Do**### ###
** Data Layer Architecture & Standardization
*** Design a unified, scalable data layer schema that supports multiple brands, experiences, and business needs.
* Audit and evaluate current data layer implementations; define a clear plan to migrate to a consistent model.
* Document event naming standards, business logic, and instrumentation requirements.
* Partner with engineering to ensure accurate, performant implementation across platforms.### ###
** Tagging Infrastructure & TMS Consolidation
*** Consolidate and rationalize multiple tag management systems into a single, clean, governed environment.
* Audit existing tags, triggers, variables, and scripts; remove redundancies and resolve conflicts.
* Implement tagging best practices, governance controls, and release processes to ensure long-term stability.
* Maintain the TMS as the single source of truth for analytics and marketing instrumentation.### ###
** Analytics Platform Implementation
*** Lead the deployment of a new analytics platform (e.g., GA4, Adobe, Amplitude, Mixpanel, Snowplow) from requirements to validation.
* Translate business needs into technical tracking specifications and event taxonomy.
* Collaborate with our analytics agency for architecture and tool recommendations while owning internal execution.
* Validate that data collection is accurate, complete, and aligned with KPIs and reporting needs.### ###
** Data Quality, Monitoring & Governance
*** Build automated QA workflows and monitoring systems using tools like ObservePoint, Tag Inspector, or custom scripts.
* Establish repeatable testing processes for new site releases and features.
* Implement alerting and dashboards to proactively detect breakage or data drift.
* Create documentation, guidelines, and governance processes that ensure long-term data integrity.### ###
** Cross-Functional Collaboration
*** Partner with engineering, product, marketing, UX, and privacy teams to align on measurement strategy and instrumentation.
* Provide technical expertise and clear communication to both technical and non-technical stakeholders.
* Contribute to a culture of data quality, transparency, and consistent measurement across the organization.##
** Who you are**
* ** Expertise in digital analytics & tag management** — strong hands-on experience with GTM, Tealium, or Adobe Launch.
* ** Data layer architecture & engineering skills** — ability to design and implement scalable schemas across complex ecosystems.
* ** Strong JavaScript & debugging skills** — comfortable writing custom logic, troubleshooting issues, and validating data in Dev Tools.
* ** Analytics implementation experience** — deploying, configuring, and validating GA4, Adobe Analytics, Amplitude, Mixpanel, or similar tools.
* ** Data quality & monitoring capabilities** — familiarity with automated auditing tools and governance frameworks.### ###
** Additional Experience
*** 6–10+ years in digital analytics engineering, tag management, or web data collection roles.
* Experience modernizing legacy analytics systems or consolidating multi-brand environments.
* Understanding of privacy, consent management, and data governance best practices.
* Ability to act as a strategic architect and hands-on implementer in an individual contributor role.
* Excellent communication…