Manager, Social Media and Influencer Marketing

Manager, Influencer Marketing and Social Media

The Arizona Cardinals are seeking a Manager of Influencer Marketing and Social Media to play a key role in shaping and amplifying the voice of the Cardinals brand. This individual will help lead the execution of our social media strategy, support the development and growth of our influencer marketing efforts, and contribute to the creation of compelling, brand-aligned content that drives engagement, builds fan connection, and supports broader business goals.

In this role, the Manager will work closely with departments across Marketing, Content, Brand, Partnerships, and Football Operations. The ideal candidate brings strong leadership skills, creative thinking, and a deep understanding of digital trends to ensure our presence on social media authentically reflects the passion of the Red Sea and the values of our organization.

• Contribute to the development and lead the implementation of social media and influencer marketing strategies aligned with brand goals.
• Assist in the planning and rollout of influencer campaigns targeting key audience segments.
• Support content strategy development for each social platform, with a focus on audience engagement, platform trends, and brand consistency.
• Stay informed on emerging trends, platform updates, and industry best practices to help guide ongoing digital innovation.
• Work closely with Marketing leadership to ensure social and influencer efforts align with broader brand, community, ticketing, and partnership goals.
• Help launch and manage the organization’s influencer marketing program.
• Research and identify influencers, creators, and brand ambassadors who align with the Cardinals’ mission and values.
• Support contract negotiation, campaign coordination, and ongoing communication with influencers.
• Track performance of influencer content and provide recommendations for optimization.
• Partner with internal teams (Partnerships, Community, Content) to execute collaborative campaigns involving influencers.
• Work closely with the Original Content team to produce and publish engaging content across key platforms (Instagram, Tik Tok, X/Twitter, Threads, etc.).
• Oversee the planning, organization, and scheduling of the social media content calendar.
• Balance storytelling, fan engagement, and business goals in daily posts and larger campaigns.
• Ensure all content aligns with the Cardinals’ voice, brand tone, and creative standards.
• Monitor and engage with fans across social platforms in real time to strengthen relationships and amplify the voice of the Red Sea.
• Use social listening tools to help inform content strategy and quickly respond to trending topics and fan sentiment.
• Assist the team in turning key cultural, sports, and team moments into impactful digital experiences.
• Collaborate with internal departments including Content, Partnerships, PR, Community Relations, Ticketing, and Football Ops to support integrated campaigns and messaging.
• Coordinate with Sales and Partnership Marketing teams on activations and campaigns that support business objectives.
• Ensure digital efforts complement league-wide initiatives, team milestones, and sponsorship activations.
• Track and report on key metrics such as engagement, reach, impressions, and influencer performance.
• Use insights to assess performance and support strategic recommendations for future content and campaigns.
• Assist in creating reports and presentations for internal stakeholders.
• Foster a collaborative, innovative, and inclusive team environment.
• Other duties as assigned.

• Education:
  
  A bachelor’s degree in communication, journalism, marketing, business or related field (or equivalent experience)
• Experience:
  
  At least five (5) years of professional experience in digital/social content and marketing strategy and publication
• Hands‑on experience managing social media in a professional sports environment (NFL, other pro leagues, or D1 athletics) preferred
• Expert knowledge of social media platforms including but not limited to X, Instagram, Facebook, Tik Tok and You Tube
• Expert knowledge of digital analytics tools including Emplifi, Google Analytics and native analytics for…