Senior Brand Manager

Opportunity Overview Brand Management serves as the enterprise steward of the Edward Jones brand, ensuring a consistent and cohesive brand experience across channels, segments, and markets. This role translates brand strategy into enterprise-wide activation, governance, and reputation management practices while partnering with Marketing, Communications, Legal, Compliance, and business leaders to strengthen brand effectiveness and protect brand integrity. The position requires strong strategic thinking, influence, and sound judgment in a complex, highly visible environment.

What You'll Do:

Drive consistent brand activation and expression across the enterprise.

Partner with cross-functional stakeholders to embed brand standards into campaigns, programs, and client experiences.

Serve as a trusted advisor on brand strategy, governance, and best practices.

Identify opportunities to improve brand consistency, effectiveness, and adoption.

Monitor and mitigate brand reputation risks in partnership with Communications, Legal, and Compliance.

Assess the reputational impact of enterprise decisions and recommend actions that protect and enhance the brand.

Ensure all external brand expressions align with firm values, positioning, and standards.

Guide stakeholders through brand-sensitive issues with speed, consistency, and sound judgment. a {}
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tr th {}Position Requirements Bachelor’s degree in Marketing, Business, Communications, Brand Management, or a related field.
10+ years of experience in brand management, brand marketing, brand operations, or a related discipline.

Experience managing brand health metrics, brand equity measurement, and performance reporting.

Proven success developing and implementing brand governance frameworks and standards within complex, matrixed organizations.

Experience leading enterprise-wide brand activation across multiple channels, segments, and business lines.

Strong analytical and problem-solving skills with the ability to translate data into actionable insights.

Exceptional communication, presentation, and stakeholder management skills, with the ability to influence without direct authority.

Demonstrated ability to lead complex initiatives, make sound decisions in ambiguous situations, and balance long-term brand strategy with operational execution.

What Could Set You Apart:

Results-driven brand leader focused on strengthening brand health, business outcomes, and firm reputation.

Influential stakeholder partner with success driving brand consistency and governance across complex organizations.

Detail-oriented and operationally disciplined, with a strong focus on accountability and execution.

Proven ability to make sound decisions in ambiguous, high-visibility situations.

Trusted advisor to business leaders and cross-functional teams on brand-related matters.

Collaborative leader who fosters accountability, innovation, and continuous improvement.

Candidates that live within a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office four days per week.

Company Description Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we’re proud to be privately-owned, placing the focus on our clients rather than shareholder returns.

Behind everything we do is our purpose:
We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging. People are at the…