Sr. Associate Marketing Manager

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.

As the Senior Associate Marketing Manager, Channel PG&A, you will lead short- and long-term dealer retail strategies for the Parts, Garments, and Accessories business. Focused on strengthening retail execution, this role translates business priorities into clear merchandising plans, dealer communications, digital programs, and in-store activations. You will collaborate across PG&A category teams, field sales, Product Line Sales, Polaris Retail Experience, digital marketing, and Whole Goods Channel Marketing to create a cohesive dealer and consumer experience.

This position offers broad ownership of initiatives that improve dealer execution and support PG&A retail sales growth across the dealer network.

• Lead PG&A retail strategy and execution within the Polaris Retail Experience across ORV, Seasonal, and Parts & Oil businesses, translating priorities into merchandising, in-store activation, and dealer execution plans.
• Develop and improve dealer-facing merchandising tools, including planograms, point-of-purchase displays, retail standards, signage, and in-store marketing support designed to improve PG&A sell-through.
• Lead dealer digital marketing programs, including Certified Dealer Websites and related digital tools, to strengthen PG&A visibility, dealer adoption, and local retail activation.
• Develop dealer-facing digital assets, co-marketing opportunities, and local activation support that help dealers promote PG&A products through digital and social channels.
• Serve as the PG&A marketing lead for dealer-facing events and channel activation programs, translating key initiatives into clear dealer experiences and field-ready execution plans.
• Support dealer shows, sales meetings, experiential activations, and other priority channel events by developing merchandising, signage, retail support, and activation plans.
• Partner with Product Line Sales, category teams, field sales, digital marketing, Polaris Retail Experience, and Whole Goods Channel Marketing to align PG&A priorities, promotions, and retail execution goals.
• Analyze retail, inventory, stocking, promotion, and dealer performance data to identify trends, gaps, and opportunities across categories, regions, and dealer segments.
• Translate performance insights, field feedback, and dealer needs into actionable recommendations that improve execution, retail sales, promotional sell-through, and customer experience.
• Monitor competitive dealer programs, merchandising strategies, promotional activity, product launches, and retail execution approaches, and translate findings into recommendations for category planning, dealer activation, and field sales.

• Business Acumen:
  You understand how your work impacts financial performance, operational efficiency, and organizational goals, and you make decisions with the broader business context in mind.
• Collaboration:
  
  You work effectively with others across functions and levels, contributing to shared goals while respecting different perspectives.
• Data & Analytical Literacy:
  You interpret data, metrics, or reporting to inform decisions, identify trends, and measure outcomes relevant to your role.

• Bachelor’s degree in business, marketing, merchandising, or a related field.
• 4+ years of experience in channel marketing, retail merchandising, sales activation, category management, or a related commercial role.
• Experienc…