Web Specialist

Location: McKenzie

Web Specialist – Bethel University of Tennessee

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Purpose of Position and Scope of Responsibility

The Web Specialist supports Bethel University’s marketing and communications strategy by focusing on web design and development within the University’s content management system (CMS). This position ensures the University website is visually engaging, user-friendly, accessible, and aligned with Bethel’s brand and enrollment goals.

As a key member of the University Marketing & Communications team, and reporting directly to the Director of University Marketing & Communications, the Web Specialist builds and maintains web content, applies user experience (UX) and user interface (UI) design principles, and collaborates with campus partners to deliver a high-quality online presence. This role also supports technical CMS maintenance, contributes to digital campaigns, and develops HTML email templates within the University’s CRM system.

Responsible for 1 shift, 8 hours/day, 5 days/week. Incumbents are subject to callback as deemed necessary.

Principal Accountabilities / Responsibilities Website Management and Maintenance

• Maintain and update the University’s CMS, including regular content updates and platform maintenance.
• Manage CMS platform updates and version control using Git Hub.
• Ensure all content is accurate, accessible, and aligned with University brand and marketing objectives.
• Collaborate with campus departments to evaluate and improve web content and site architecture.

Web Design and Development

• Apply UX and UI design principles to improve website usability and functionality.
• Create and edit design templates using Twig within the CMS.
• Contribute full‑stack web development skills to support both front‑end design and limited back‑end integration needs.
• Work with Marketing & Communications colleagues to design engaging and accessible web layouts for campaigns, events, and recruitment initiatives.

Email and Digital Content

• Build responsive HTML templates for email campaigns within the University’s CRM system.
• Collaborate with admissions and marketing teams to ensure effective design and functionality of email communications.
• Support digital advertising, landing pages, and other online content as needed.

Optimization and Analytics

• Use web analytics tools to monitor site performance, track engagement, and provide actionable insights.
• Support search engine optimization (SEO) efforts by maintaining metadata, improving page structures, and conducting routine content audits.
• Recommend enhancements to improve navigation, accessibility, and user experience.

Collaboration and Support

• Work closely with the University Marketing & Communications team to integrate web content with broader marketing campaigns.
• Partner with designers, writers, and photographers to ensure cohesive and compelling digital storytelling.
• Provide guidance and training to campus partners contributing to the University website.

Perform related accountabilities/responsibilities as required or directed. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.

Minimum Qualifications Knowledge/Education

• Bachelor’s degree in web design, computer science, communications, or a related field.

Experience

• At least 2 years of professional experience in web content management, web design, or full-stack development (portfolio required).
• Proficiency with HTML, CSS, and JavaScript for building responsive websites and emails.
• Experience managing and maintaining content management systems (Craft
  
  CMS or similar).
• Experience with server‑side programming (e.g., PHP, Python, or Node.js) or database management.
• Familiarity with Git Hub for version control and updates.
• Knowledge of Twig template design and development.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong written and verbal communication skills with excellent attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast‑paced environment.

Desired Qualifications Knowledge/Education

• Coursework or training in UX/UI design, accessibility, or digital strategy.

Experience

• Experience with email marketing and CRM platforms, including HTML email template development.
• Experience in higher education or mission‑driven organizations.
• Familiarity with SEO practices, Google Analytics, and Google Tag Manager.
• Skills in video editing or motion graphics (Adobe Premiere Pro, After Effects).

Seniority Level

Entry level

Employment type

Full‑time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Higher Education

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