Trade Marketing Manager

Our client, a significant force in the FMCG industry , is seeking a strategic Trade Marketing Manager to optimize product visibility and sales performance in the retail environment, based in East London . This role is crucial for developing and executing effective trade marketing strategies that drive in-store presence, promotions, and sales uplift. You will work closely with sales teams, brand managers, and retail partners to execute impactful in-store initiatives.

The ideal candidate will have a deep understanding of retail channels and shopper marketing within the Fast-Moving Consumer Goods sector , with a strong analytical and creative approach.

• Develop and implement comprehensive trade marketing plans aligned with brand strategies and sales objectives.
• Manage promotional calendars, point-of-sale materials, and in-store activation programs.
• Analyze sales data, market trends, and competitor activities to identify opportunities for trade initiatives.
• Build strong relationships with retail partners to ensure effective execution of trade programs.
• Measure and report on the effectiveness of trade marketing activities, making recommendations for improvement.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in trade marketing or brand management, with a strong focus on the FMCG sector .
• Proven experience in developing and executing successful in-store promotions and merchandising strategies.
• Strong analytical skills and proficiency in sales data analysis.
• Excellent communication, negotiation, and project management skills.

• Competitive salary and performance-based bonus.
• Comprehensive health and retirement benefits.
• Opportunities for professional growth and development within the FMCG industry .
• A key role in driving retail success for a reputable FMCG company in East London .
• Dynamic and collaborative work environment.