Marketing & Creative Specialist

Overview

Honest Abe Roofing is hiring a Marketing & Creative Specialist to join our in-house team in Terre Haute. This is a mid- to senior-level position designed to attract talent in graphic design, video, UI/UX, front-end web, digital marketing, social media, content creation, analytics, and brand development. You will help shape the role around your strengths and work onsite daily in Terre Haute.

Creative, Branding & Design

• Produce high-quality graphics using Adobe Photoshop, Illustrator, and In Design
• Build marketing kits, social graphics, flyers, print materials, and digital assets
• Support quarterly/annual campaigns and franchise marketing needs
• Maintain strict visual brand consistency

Video Production & Editing

• Shoot and edit content using Sony mirrorless cameras
• Produce short-form videos, ads, testimonials, and training modules
• Edit in Adobe Premiere Pro and After Effects
• Organize and maintain media libraries

Social Media & Community

• Plan, publish, and schedule content across all social platforms
• Draft captions, copy, and creative variations
• Support engagement, DMs, comments, and brand safety
• Assist with review management inside Birdeye

Digital Marketing & Paid Ads Support

• Assist with builds, monitoring, and optimization in Google Ads (Search, PMax), Google Local Services Ads (LSA), and Meta Ads Manager
• Review performance trends, pacing, and basic QA
• Support testing, offer development, creative refinement

Web, UI/UX & Front-End

• Make updates in Webflow, Word Press, Shopify, or similar platforms
• Execute HTML/CSS adjustments for landing pages and site updates
• Build wireframes and prototypes in Figma
• Improve layout, CTA structure, and mobile experience

Marketing Operations & Workflow

• Support Zapier flows, naming conventions, and process organization
• Use Call Rail for call tracking insights
• Use Google Workspace daily
• Assist with reporting and dashboards
• Help franchisees with localized assets and marketing support

Tools & Technology You May Work With

You are not expected to know all of these — experience in any mix is valuable.

Creative & Production

• Adobe Photoshop / Illustrator / In Design
• Adobe Premiere Pro / After Effects
• Sony mirrorless cameras, gimbals, audio gear
• Mac workflow (Mac Book Pro, external displays)

Digital, Web, UI/UX

• Figma
• Webflow
• HTML / CSS
• JavaScript (optional)

Advertising & Analytics

• Google Ads (Search, PMax)
• Google Local Services Ads
• Meta Ads Manager
• Tik Tok Ads Manager (optional)
• GA4
• Google Tag Manager
• Looker Studio (optional)

Operations & Communication

• Google Workspace (Drive, Sheets, Docs, Slides, Meet)
• Google Chat (team communication)
• Asana (project management)
• Birdeye (reviews & reputation)
• Call Rail (call tracking)
• Zapier (no-code automation)

Required

• Strong Adobe Creative Suite skills
• 3–5+ years of professional marketing/creative/digital experience
• Strong communication skills
• Ability to manage multiple projects in a fast-paced environment
• Full-time, onsite availability in Terre Haute

Preferred (any combination is beneficial)

• Video editing (Premiere / After Effects)
• UI/UX (Figma)
• Front-end development (HTML/CSS; Webflow; Word Press; Shopify)
• Paid ads experience (Google, LSA, Meta)
• Social media experience
• Multi-location or franchise marketing background

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Honest Abe Roofing Corporate.

• Entry level

• Full-time

• Marketing and Sales
• Industries:
  Construction

Referrals increase your chances of interviewing at Honest Abe Roofing by 2x

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