Assistant Director of Marketing

Assistant Director of Marketing

Under the direction of the Director of Marketing, this position provides support and strategy in marketing activities related to recruitment and enrollment for the Terre Haute service area. It also provides support for internal and external events and manages daily social media platforms aligned with overarching marketing strategies.

• Manages social media outreach, including Facebook, Instagram, and Linked In, in collaboration with the Director of Marketing. Uses the appropriate tools to measure the success of each campaign and makes adjustments based on those results. Keeps abreast of the latest social media best practices and technologies and implements them when appropriate.
• Manages internal communications to students, including gathering content, populating, building, and distributing student e-newsletters and other internal campus communications.
• Manages content on Ivy Tech Terre Haute and Greencastle web pages.
• Assists with developing campus marketing, recruitment, retention, and development of print and electronic collateral.
• Assists with coordinating photography and videography requests for campus events (may include serving as the photographer at various campus events or activities).
• Creates and updates online forms for event registrations and surveys.
• Maintains digital signage and other internal communication channels, as assigned.
• Assists with special events and public functions as directed by supervisor, including Commencement and other special events.
• Ensures publications are up to date and assists with making edits using design software or coordinates design work through the Creative Services team.
• Works collaboratively with other faculty and staff offices on campus.
• Represents marketing on various committees as directed by supervisor.
• Other duties associated with the position may be assigned.

• Excellent benefits, including voluntary benefits: medical, dental, vision, retirement, life insurance, spouse/child life insurance, LTD, STD, Identity Guard, etc.
• Employer contribution to Health Savings Account (with Choice Plan medical insurance).
• No waiting period to enroll in benefits.
• Employer contribution to retirement plan (employee contribution not required).
• Paid time off: vacation and sick accrued bi-weekly.
• Paid holidays: 8 days plus winter break between December 25th and January 1st.
• Free tuition for employee and dependents.
• Professional development opportunities.
• Salary: $45,000.

• Bachelor’s degree in communications, marketing, graphic design, journalism, or related field of study.
• One to three years of related professional work experience.
• Experience with the following software:
  Canto, Canva, Zoom, Microsoft Teams, and conferencing software.
• Comfort with social media platforms including Facebook, Instagram, Twitter, and Linked In.
• Strong organizational skills and the ability to be self‑motivated, deadline-driven, and extremely detail-oriented, including the capability to readily adapt to changes in workflow.
• Experience or interest in graphic design, photography, and videography.
• Strong written and verbal communication skills including proofreading/editing in a variety of voices.
• Ability to listen attentively and understand details.
• Strong problem‑solving skills.
• Promotion of an inclusive environment that reflects the broad diversity and backgrounds represented by our students and employees and which every individual feels respected and valued.
• Strong computer skills and good knowledge of Microsoft Office Suite with the ability to learn systems in web content management, customer relation management database tools, and more.
• Ability to work in a fast‑paced, deadline‑oriented environment producing quality work on time.
• Strong organizational skills with an eye on communication and sharing information and resources.
• Ready to contribute to a positive, supportive, and high‑performing team culture.

• Strong knowledge of Adobe Creative Suite, including Photoshop, InDesign, Illustrator, and/or Premiere Pro.
• Experience in working with an email marketing platform and/or customer relationship management tools.
• Experience or…