Senior Sales Manager; Walmart

Senior Sales Manager, Walmart

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the Nose Frida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional roller coaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

Frida is looking for a Senior Sales Manager, Walmart to join our Sales Team and help drive the growth and execution of the Walmart business. This role will partner closely with the Senior Director of Sales to manage the day-to-day Walmart business, identify opportunities for growth, and ensure strong execution across assortment, launches, promotions, inventory, digital, and in-store initiatives.

The ideal candidate brings strong Walmart experience, understands how to navigate Walmart’s systems and ways of working, and can translate retailer data and insights into actionable recommendations. This person will be highly analytical, detail-oriented, commercially minded, and comfortable working cross-functionally in a fast-paced environment.

Responsibilities to include:

• Partner with the Senior Director of Sales to manage and grow the Walmart business, supporting day-to-day account strategy and execution
• Develop Walmart-specific reporting and deliver actionable insights related to sales, share, competition, inventory, assortment, and retailer P&L
• Leverage Walmart tools and data, including Retail Link and Scintilla, to identify trends, opportunities, and risks
• Manage the Walmart item pipeline, ensuring new items, distribution expansions, modular changes, swaps, and deletions are communicated across Sales, Planning, Marketing, and Operations
• Partner closely with Operations and Planning on Walmart inventory, replenishment, forecasts, ship dates, pricing changes, and other account needs
• Own Walmart new item setup and execution, ensuring all requirements are completed for successful omnichannel launches
• Support Walmart modular planning and execution, including assortment changes, new item launches, and resets
• Partner with the Digital Team to ensure  PDPs are accurate, optimized, and up to date while monitoring the competitive landscape
• Lead Walmart ISM and display planning and execution, coordinating across Walmart, external vendors, and internal Design and Marketing teams
• Support annual Walmart planning and negotiation processes, including assortment, promotional, and growth initiatives
• Partner with Sales leadership to develop weekly executive-level Walmart business recaps, highlighting performance, opportunities, risks, and key actions
• Build…