Product Enablement Manager
Listed on 2026-01-12
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Business
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IT/Tech
Digital Marketing
Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences.
Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys.
At Astound, we believe in creating astounding possibilities for everyone, everywhere.
Astound Business Solutions is seeking a dynamic and strategic Product Enablement Manager to support successful product marketing, sales enablement, and product enhancement across our comprehensive suite of enterprise Connectivity, Internet, Unified Communications (UCaaS), Cloud Networking, and Advanced Services products. This role is designed to plug into existing cross-functional teams including Product, Marketing, Training, and Sales to amplify their efforts, drive product alignment, and accelerate sales in focus areas.
By bridging gaps between departments and streamlining enablement activities, the Product Enablement Manager will play a critical role in maximizing the impact, adoption, and success of Astound’s enterprise product portfolio in the market.
Product Marketing Support
- Partner with Marketing to develop compelling messaging, positioning, and value propositions for Astound’s enterprise product families
- Contribute to the creation of collateral including brochures, web content, videos, and case studies
- Support competitive analysis and market research to refine enterprise product narratives and enhance enterprise product offers
- Drive vertical (education, healthcare, retail, etc.) specific refinement of product positioning
- Help ensure alignment of product messaging across all customer touchpoints
Sales Enablement Support
- Work with training teams to assist in the development of sales training programs, playbooks, and battle cards tailored to Astound’s product portfolio
- Maintain a repository of customer facing sales assets including presentations, how-tos, and guides that articulate product benefits, differentiate from competitors, and help close deals
- Collaborate with sales leadership to identify gaps and opportunities in product knowledge and selling strategies to enhance positioning and discovery
- Receive and assess best practices from sales, sales engineering, and advanced services team to identify priorities focus areas for product enablement refinement that help drive pre‑sales efficiency and increased customer satisfaction
- Track usage and effectiveness of product enablement materials and iterate based on feedback
Product Management Support
- Collaborate with Product Management and Marketing to coordinate enterprise product go‑to‑market (GTM) strategies for new and enhanced products
- Facilitate development of readiness checklists for offerings such as Ethernet, DIA, Hosted Voice, Ascend UC, Cloud Contact Center, SD‑WAN, and Businesses Wi‑FI.
- Help ensure cross‑functional alignment across Sales, Marketing, and supporting teams to facilitate accurate product documentation
- Track and review internal product documentation, FAQs, and training materials for thoroughness and accuracy
- Monitor and review post‑launch performance and feedback from teams to help inform future enhancements
- Other duties as assigned
Education: Bachelor’s Degree
Experience: 5+ years of experience in product marketing or product…
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