Digital Marketing Specialist

Life Works of Austin, TX is looking for a Digital Marketing Specialist to join our Strategic Partnerships team! The Digital Marketing Specialist is responsible for leading Life Works’ digital engagement strategy to increase awareness, drive online revenue, and strengthen donor and community relationships. This is a hands‑on role that requires both strategic leadership and direct execution of digital campaigns, content, and analytics.

Reporting to the Director of Marketing & Communications, this role manages the customer journey across digital platforms—including email, website, and digital fundraising campaigns—to ensure Life Works delivers compelling and mission‑aligned experiences. The Digital Marketing Specialist plays a critical role in advancing the organization’s online presence, optimizing digital channels, and telling Life Works’ story in ways that inspire action and support.

This position is accountable for meeting or exceeding defined online fundraising and digital revenue goals, working closely with department leadership to track performance and drive results.

This full time, exempt position earns a competitive rate ranging from $73,982.31‑$80,846.65 depending upon experience. Benefits are also included, which consist of 24 PTO days per year (accrued); 11 paid holidays per year; a premium‑free employee medical plan with $100 per month HSA contribution (plus other affordable employee or family medical, dental, and vision options!); a retirement savings plan with 50% match on the first 6% of contributions, and much more!

• Develop and implement a comprehensive digital marketing strategy that supports Life Works’ fundraising, brand, and engagement goals.
• Manage Life Works’ email marketing program, including content creation, segmentation, automation, testing, and performance analysis.
• Develops Life Works’ website content and functionality to ensure a user‑friendly experience that drives donations, engagement, and awareness.
• Responsible for achieving defined digital fundraising goals, and for collaborating with department leadership to set, monitor, and optimize revenue and engagement performance.
• Plan and execute online fundraising campaigns, including peer‑to‑peer, giving days, and recurring donor promotions.
• Collaborate with Communications to ensure consistent, mission‑centered messaging across digital channels.
• Monitor, optimize, and implement SEO/SEM strategies to increase visibility and traffic.
• Track, analyze, and report on digital KPIs, providing insights and recommendations for improvement.
• Develops digital advertising and paid media campaigns to broaden reach and drive engagement, including social media campaigns.
• Ensure digital content reflects Life Works’ brand, voice, and commitment to equity and inclusivity.
• Research emerging trends, tools, and best practices in digital engagement and recommend innovations that advance Life Works’ mission.
• Work cross‑functionally to ensure integration of digital strategy with broader marketing, communications, and development efforts.
• Owns cross‑channel reporting and analytics dashboarding.
• Drafts and updates digital channels rapidly when urgent.
• Supports digital advocacy campaigns in collaboration with Development/Programs.
• Manages vendors and contractors as needed.

• Bachelor’s degree in marketing, communications, digital media, or a related field.
• 5+ years of experience in digital marketing, online fundraising, or related work, preferably in a nonprofit setting with 2+ years in a supervisory or lead capacity (managing campaigns, budgets, or junior staff); or
• Equivalent combination of education and experience.
• Proficiency in email marketing platforms (e.g., Mailchimp, Hub Spot, or equivalent), website CMS (Word Press, Squarespace, or similar), and donor management/CRM systems.
• Proven ability to balance strategic planning with day‑to‑day execution of digital marketing campaigns.
• Strong knowledge of SEO, SEM, Google Analytics, and digital advertising platforms.
• Experience designing and implementing customer journeys and automated campaigns.
• Demonstrated ability to use data and analytics to inform decisions and optimize performance.
• Exc…