Marketing Specialist

Special Instructions

Please NOTE:

All applications must contain complete job histories, which include job title, dates of employment (month/year), name of employer, supervisor’s name and phone numbers, and a description of duties performed. If this information is not submitted, your application may be considered incomplete. Applications with “See attached” or “See resume” will not be accepted in lieu of a complete application. Omission of data can be the basis for disqualification;

you may state “unknown” for any incomplete fields. A scanned copy of unofficial transcript(s) must be attached to the online application.

• Posting Number: AS479P
• Position Title: Marketing Specialist
• Contract Length: 12 months
• Class
  
  Summary:
  
  As a key member of COM’s Marketing & Public Affairs team, the Marketing Specialist helps shape how students and our community discover COM, connect with our programs and successfully pursue their educational goals with confidence from start to finish.

Internal / External

Exempt Staff

Full Time

Regular

• Education: Bachelor’s degree with an emphasis in Marketing, Business or related field.
• Experience: Minimum of 3 years of professional, full-time employment in marketing, advertising, communications, promotions and/or a related field.

• Master’s degree in Marketing, Business or related field
• Experience with higher education and/or enrollment marketing
• Experience with digital marketing
• Experience with client relationship management (CRM) platforms

• Manage several tasks/projects concurrently
• Working knowledge of trends in the field of marketing
• Working knowledge and experience with building marketing campaigns
• Excellent interpersonal skills
• Strong oral and written skills
• Ability to work as part of a team, maintain good working relationship with all co‑workers and the community
• Ability to work in both a highly collaborative team environment and independently
• Ability and willingness to learn new tools and methods for marketing, project management, etc.
• Works effectively with a diverse student body and faculty/staff
• Strong commitment to COM’s mission, values and strategic priorities

• Working knowledge of CRM platforms
• Working knowledge of Google Analytics and Adwords
• Working knowledge of Meta and You Tube advertising platforms
• Experience with AP copywriting

• Assist with enrollment and retention marketing by developing student‑centered messaging, coordinating outreach campaigns.
• Support the development and execution of institutional marketing campaigns that strengthen enrollment, student success and community engagement.
• Create digital and print content across various marketing platforms including social media, email, web, digital ads, CRM, short videos, photography and program collateral, that reflects COM’s brand and engages target audiences.
• Assist with marketing‑related website content and help manage the marketing ticket system to ensure timely delivery of materials.
• Support social media efforts by drafting content, capturing photo/video assets, monitoring engagement and contributing to platform strategy.
• Assist with developing and launching promotional strategies for college events.
• Track and report on campaign performance metrics and collaborate with departments across the College to ensure marketing materials effectively communicate program value to students and the community.

Positions in this class typically require stooping, crouching, reaching, standing, walking, fingering, talking, hearing, seeing and repetitive motions. Sedentary Work:
Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. Attendance Required.

• Minimum Salary: $52,559
• Mid Point Salary: (not provided)
• Maximum…